Quality Scores are heavily influenced by landing page relevancy in my experience, you can throw silly money at it but if its not relevant you will have an astronomical cpc
I used to get Great quality score but next 2 days i got inactive because no search that's mean no IM no Click and CTR 0%. Pretty hard to get high QS. any suggestion or idea pls.
It seems that new ads always get a slightly inflated CTR (and, perhaps, QS) in the first day(s), because people are attracted to new things and click them more (could be some other reason too). I think it's unlikely that your QS became low because there were no searches though.
Quality Score is not determined by the number of impressions, any more than it's determined by the conversion rate. Since the number of impressions would be the same for every advert, it would have absolutely no impact on the rankings even if it was included (since all of the adverts would be penalised the same amount). As for the idea of the conversion rate having a bearing on the quality score, that's just silly when you think about it (no insult intended to those believing it). What about sites with no conversion tracking? A lot of sites with non-standard HTML, ordering via external sites, etc couldn't have conversion tracking if they wanted it. And to get a 100% conversion rate, you'd just have to put the conversion code on the landing page! The Quality Score may well be good for a day or two, until Google has some history for your campaign, but if it's a bit pants, it'll go downhill quickly after that. Look at your clickthrough rate for the average position - is it low? If so, look at your advert text - it's not convincing people to click on your advert...
Sunish, after reading and applying Get A Good Quality Score and you are still ahving problems, drop me a PM with your URL and I'll give you a hand.
Yea I can't seem to get a good quality score either. I'll try to implement what cianuro is talking about and see where that gets me.
That is some pretty good advice. Sometimes though with 300,000 keywords (All showing traffic and conversions over time) it's not so easy. Anything serious campaign with under 2000 keywords should have 1-3 keywords per adgroup. Alternatively, use the adwords editor keyword grouper to group your keywords. Best doing it the way Google wants yu to do it.
Ya I've used the editor, and I'm sure that the best way would be to have 3 keywords per ad group. Your ads will be able to match the keywords then. But it's quite tedious. I guess no pain, no gain eh? I'll wait for my exams to finish before trying this.
Yes, it is tedious.But that's what makes it work. There are tools, but the best way is to do it manually. Experiment with KDI too.