Hi, I signed up to adwords/adsense a couple of years ago, but within the last weeks/months I payed more attention to adwords because I started article marketing (for adsense and clickbank). I do have loads of articles set up and tried to get some cpc (adwords) traffic to some "special" articles. I tried to vary the ad text in adwords, tried to use a higher keyword density in the article, in headers title, meta description and meta keywords. Tried to h1 and h2 special keywords in the article, but with no luck at all. In my campaign I do have only 1(!!!) keyword with a good quality score ($0,05). All others keywords (even phrases) are only "ok" ($0,10+). Well, imho it's not as easy as it looks to get a good quality score (maybe coz I'm more or less new to this game). Any tipps/help to improve my qs is highly appreciated Thanks in advance, sunish
a good quality score is really gotten from conversions, and when the user doesnt have to go back to google after clicking your ad looking again
Hello fellow Dub. With all due respect, where are you getting that from? That is simply not true. eWhisper has some great insight into QS here: http://www.ewhisper.net/blog/google-adwords-quality-score-factors-demystified/ And I wrote a little article on it here: http://www.redflymarketing.com/blog...your-adwords-quality-score-a-mini-case-study/
i cant find the link, but google said it themselves. its somewhere in the google pages. When your ad satisfies the user and the user doesnt have to come back to google then its good quality and you get a good quality score. thats why you see credit card companies in the sponsored results as they satisfy the visitor. nice to see someone local around here
You said a good quality score is gotten from conversions. that is not true. If you do not use google conversion tracking, how are they to know? They don't. Again, with all due respect, how on earth does a credit card ad satisfy the user?
search for credit cards on google, and your guarenteed to get them in the sponsored results because they have a good quality score. Thats because someone looking for a credit card online will click on the ad and will find what there looking for. Whereas someone looking for money on the internet will probably not be satisfied with the "make money ebooks" and come back to google searching again and those with a good quality score most likely will have a good conversion rate, and have it tracked
Qaulity Score is made up of several factors including but not limetted to, CTR, Relevance and History. If you started a few years ago and did not start a new capaign for your recent changes in your adwords account, then all that history of any BAD CTR and quality will be harder to over come. Try starting a new campaign and see if the results are better.
OK, you clearly do not have a clue what you are talking about. Credit Card ads are in googles sponsored results becuase affiliates or CC companies have campaigns set up to run in the sponsored results. Its Adwords 101. If any of those sites have a POOR quality score, they will still display if they bid enough. THAT IS A FACT. And someone looking for "Money On the Internet", why would they not be satisfied? You should seriously stop giving out poor quality and incorrect advice to someone looking for help in this area. And that is just not true. Having a good quality score on a keyword has absolutely NOTHING to do with how well you can convert a visitor once they have arrived on your site.
have you ever tought that they could take in all factors to get a good quality score, the points i made, make complete sense and I dont see how that they could not contribute to good quality score. Then again maybe your right as that was an interesting read on your site, you obviously did your homework on it
I am sorry, but the points you made DO NOT make complete sense. How is Google supposed to know your conversion rate if they do not have access to that data? What if you are running a branding campaign and a conversion is NOT your goal? You stated that CC companys/affiliates appear because they have a good quality score. I can tell you here and now I have some clients who (start off with) a poor quality score and still appear because they bid higher. I am sorry, but you are wrong. Plain and simple.
so your saying that good quality scores have nothing to do with your advertisement actually being useful to google users
Hi and thanks for all the information so far. From what you've written it looks like the quality score is not calculated by using the websites content: keyword density, h1's and h2's and meta data? (That would make it hard to use AW for flash sites). When AW is using the ctr, it's possible to have changes in the qs after a couple of days? From "ok" to "good" (or vice versa). BUT some keywords do have a "good" qs just from the beginning when beeing added, which is strange then imho.
http://forums.digitalpoint.com/showthread.php?t=126056 there, read the first reply. they all seem to agree with me. I'll get more if you want
That is NOT what you were saying! You were saying that QS is based on conversions! LOOK at what you wrote. You also said that QS determines if an ad is displayed! LOOK at what you wrote. I completely agree with that thread. But that is NOT the advice you were giving! No, in fact the content is used to determine QS. Take a look at eWhispers post I linked to. He has lots of great information on QS and in my opinion an authority on the subject. Then read my blog post on the on site factors determining QS. Bear in mind CONVERSION RATE HAS NOTHING TO DO WITH QS despite what others are saying. Sunish, take a read of this: http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/ It is VERY accurate and I can say from experience, everthing there is spot on.
first of all, i never said QS determines if an ad is displayed. ""Quality score" is a tool that Google uses to make sure that their Adwords customers build there web pages properly so that website visitors are pleased with the links that they find via Google and thus continue to use the product" that is whats said in the thread, pretty much the same thing i said; visitors are satisfied with what they find and dont have to come back to google still looking for the product/service and yes i did get the impression that conversions had something to do with it as a lot of other people would say the same thing. so obviously conversion tracking only is relevant to some peoples quality score, maybe not yours
There. That is what you said. When your ad satisfies the user, they click. That is called CTR and is in fact part of the QS. But CTR and Relavance (QS) are not WHY you see credit card companies in the sponsored results. Because a lot of people say the same thing does not make it true. A lot of people once said the earth was flat. And conversion data is not relevant to ANYONES quality score. Not just to mine. Believe what you want, that's fine. Just don't give inaccurate advice to anyone looking for help.
i know i said that but i never said QS determines if an ad is shown, and that advice was very accurate: if the ad satisfys what the google visitor was looking for then it has a higher quality score. Because you say so doesnt make it any different, read up on all the threads in this forum and they will all agree with the my point. And what i mean by when the ad satisfies the user is; when the user clicks on the ad and finds what hes looking for and therefore doesnt need to keep searching for it because hes found it in your ad. Obviously things have to be spelt out for you i think we should take this over to an alleyway by Stephens Green
That is 100% true and I agree with you, what I do not agree with you on is the fact that you said "thats why you see credit card companies in the sponsored results" because that is NOT why you see them there. If the ad does NOT satisfy the user and they use the back button (I assume that's what you were talking about) the ad will still display. Even if visitor clicks the back button 99 times out of 100, if the advertiser bids enough,the ad will stay. Yes, you made that point, however your point about conversion data being used to determine quality score is NOT true. You show me ONE single piece of evidence to back that up. Think about it, how can google factor in conversion data if it does not know what it is? WHY would google factor in conversion data if conversions are NOT what the site is after (Branding, as I mentioned earlier).
surprisingly, i do pretty well with QS yet I don't really optimize anything. no, seirously i dont. weird i know...