One of the sites is an image hosting site and they have a furniture ad., a pregnancy ad, an insurance ad. and a home builder ad. Go figure.
They could have just been upfront and honest about it and said, you know what, we don't have the inventory so we're abolishing ad targeting and just place the ads we want. That would be fine with me.
Yea, but those ads that they are giving you now do not pay alot, you maybe get $.10 cents a click from them now
I always try to target the content to match not speculating on which ads pay more. However, I still can't get relevent ads. Clickthrough rates have dropped on one site from 2-3% to less than 1% since they flipped the backwards relevancy switch in February. I pretty much have thrown in the towel for now and I am using adsense again for most everything as the one thing they do pretty well is target ads.
That's a completely different animal. You were able to target the platform where your ad would run as well as the times and the copy. With YPN the advertiser assumes that publishers follow the TOS and their ad won't appear on completely unrelated sites. If someone breaks the TOS and the advertisers ad is published on an unrelated site then they have recourse with YPN and YPN in turn can elect to deduct the earnings from the publisher who broke the TOS etc. As someone who does a lot of radio advertising I have to say you should have done some testing before running a $13k flight. Was the station targeted to your demographic? Had you had success with the same spot on other stations? Why didn't you stop the campaign after you realized the ads weren't converting? Or change the copy all together. Also unless your ad rep is a butt head you could have told him/her how bad the flight sucked and the rep. could have given you more spots and worked with you to tweak the ad copy at the very least.