This secrret is to avoid the "Advertise on this site" program. Sometimes what is good for someone else is not good for you. This is one of those occasions. Google's newest enhancement to their Adsense program is the “Advertise on this site†program. I hate it, and I suggest you not use it. Here's how it works: By allowing "OnSite Advertiser Signup" on your sites, Google automatically posts a link at the top of all your ads. The premise is that a potential advertiser will visit your site, decide they want to advertise on your site, and click that Google link to signup. On the surface it sounds like a good idea. But when I tested it, it cost me money to tune of a 9% drop across the board. We're not sure what caused this but I do have my suspicions: First, it was another link on my sites. As mentioned above, the more links you have, the less money you make. And in this case, the only way to be paid through this link is if someone actually fills out the form and signs up. That does not happen very often, if ever. The second reason I feel this “enhancement†cost us money is that the ad itself makes my other ads look less like resources and more like ads. It's bad enough that Google still puts that unsightly and annoying "Ads by Gooooooogle" line across the top of your ad block, but adding another "Advertise on this site" link right next to it really pushes it over the edge. People hate advertising when it is in their face. What do they do? They leave Fast. Third, very few advertisers, at least those who are serious, are going to be willing to agree to advertise on your site and your site alone. It is simply not good business to be tied to one site (even if that site belongs to you) and most people will not agree to that. I know I would never agree to participate in something like that, something that restrictive. I can’t blame others for not wanting to do it either. Most of the people I have talked to have also experienced a decline in earnings when the ad appeared on their sites. If you have it on your pages, you should consider dropping it. "OnSite Advertiser Signup" is activated by default at Google. Unless you tell them you do NOT want to participate in the program, they will turn it on. Take Action Now! Avoid the "Advertise on this site" Program! Increase your CTR for 30% !
I believe that "Advertise on this Site" applies to CPM ads only (currently), which pay a small fraction of what CPC ads pay. These ads dilute your CPC performance. The CPM impressions are included in your total impressions, resulting in a distorted picture of CPC performance, since these impressions CANNOT produce clicks. This causes an artificially reduced CTR rate, which pulls down your EPC rate, which reduces your income. That is precisely why I turned off "ad targeting". Why should running CPM ads cause your CPC performance to be penalized? It does not seem right. All the CPM impressions are added in, even though they CANNOT POSSIBLY generate clicks. In the same vein, why should visiting your own site (improving, modifying, checking) penalize you, as well? It does not seem right. In a just world, your own impressions should NOT be counted. Google can easily see invalid clicks, but they can't see the "invalid" impressions, which CANNOT result in clicks? In order to produce VALID CTR statistics, every impression that is counted MUST be able to produce a click, or it is NOT a valid impression. Simple logic.
wow....I have to say, this is really interesting. I think I'm going to turn this option off for the next week and see what happens.
No,I don't know him ! I am new here. I leart this tip from a Adsense Ebook I bought last month. I turned off the "Ads on this site",and the CTR really boost! Everyone dont't like the Ads!
Doubtful. Turning the "advertise on this link" just makes your ad blend in further into your site, thus increasing CTR.