My site is getting AdSense ads on CPM basis and paying low (aprox 0.25 CPM) and I want to block it, to allow only CPC ads. I have unclicked the "Onsite Advertiser" subscription checkbox (on My Account tab), but I'm still getting CPM ads. Is it possible to avoid that kind of CPM ads ?
"Can I opt out of CPM ads (targeted ads)?" Yes. You can email Adsense support, and they will remove "ad targeting" from your pages. It is a 2-step process. First they ask, "Are you sure?" When you answer "yes", they will remove the targeted CPM ads. "All CPM ads are image ads" - I don't think that this is true. Does this mean if you don't opt in to Image Ads, you can't get CPM ads? I have never turned on Image Ads, yet I did get CPM ads, until I had them turned off. I never actually saw the CPM ads, but I sure saw the stats - terrible. I believe that the average webmaster doesn't want CPM ads competing with his/her CPC ads, because they CAN'T! They may save advertisers money, but they COST publishers money. The current default is that everyone is opted in to targeted CPM ads. CPC ads - Everybody gets these Targeted CPM ads - Opt out Image ads - Opt in Targeted PPA ads - Opt in New questions about targeting are arising, such as, 1. "If I opt out of targeted CPM ads, can I still get the new targeted PPA ads?" 2. "Can I opt to show just the new targeted PPA ads, and not the CPC ads?" Pretty soon, we are going to need a Venn diagram to figure out all the options - this, but not that, that, but not this, etc. The possibilities are getting really complicated, while the descriptions and explanations remain vague. None of us should have to ask your original question, yet I have seen it asked many times, and rightly so. I am struggling with this stuff over here - http://www.vaughns-1-pagers.com/internet/adsense-targeting.htm (a work in progress, edited daily)
PoemofQuotes You're wrong. I have never turned on Image Ads, and my CPM ads are increasing every day. Surf_Dude Thanks for your reply, good post. Green for you .
I have my CPM ads turned of and have had them turned of for well over 1 year now. The reasons for this is because I was getting a much lower CPM than what I was earning per click plus the CPM ads looked really large and didn't suit my site and infact made my site look really badly designed due to the large text size of the CPM ads. I turned these of by emailing Adsense. If you want them to be turned back on then just shoot them another email asking them so. CPM ads have never just been image ads, they have always been image and text ads combined.
Well I thought that was the case, apparently it's not, but I don't need 10 people to say the same thing.
I thought too that CPM was based on banner ads only. The reason I thought that is because there isn't an option in Adwords that lets you bid per 1000 for text ads, not in my account anyhow. I've noticed too that removing banners typically removes the CPM issues. I also noticed that Google tells the publishers that the minimum bid is .50 US, but when you visit Adwords, they allow you to bid as low as .25 US on banner ads.
From the Adsense blog: Both text and image ads can be paid on either a CPC or CPM basis. AdWords advertisers can choose which type of ad they'd like to create -- e.g., CPM vs. CPC or text vs. image. In order for a CPM ad or an image CPC ad to win in the ad unit auction and appear on your site, it has to produce an effective CPM greater than the sum of the individual text ads that would otherwise appear. http://adsense.blogspot.com/2006/03/cpm-ads-knowing-facts-can-pay-off.html
Does this make sense or am I off on the wrong track? Say that you have been running your site for a long time and advertisers have been targeting your site with CPM ads. At first, they had to pay a little more than what text ads would have brought. Now, over time, text ads pay more, but because the advertiser has targeted your site, they still only need to pay what those text ads would have paid back when they started. So, if I block that advertiser for a few weeks, then reinstate them, would the amount they have to pay go up? [thinking that if during those few weeks, text ads pay more, then when I reinstate them, they will have to pay more]. Or - should I just drop CPM all together? I now that didn't read real clear, but I have not had a few dew yet, so it's the best I can do. Thanks!
I don't understand you because text ads can be CPC ads or CPM ads. As Pierce said CPC or CPM depends on your situation. I prefer CPC ads for two reasons: Income is greater, and look & feel blends better. After emailing to AdSense Support Team, they disabled CPM ads on my site (same day). Also replay me that they can re-enable CPM again if I request that .