What is Copy Writing? Information on What Copy writing is and Why is it used would really help!!! Thanks
A copyright is a set of exclusive rights granted by government for a limited time to protect the particular form, way or manner in which an idea or information is expressed. Copyright may subsist in a wide range of creative or artistics forms or "works", including literary works, movies, musical works, sound recordings, paintings, photographs, software, and industrial designs. Copyright is a type of intellectual property. http://en.wikipedia.org/wiki/Copyright
Copywriting is the art of writing ''sales and marketing'' stuff. So if your copy does lead to conversions, you can call yourself a good copywriter
Richie.... he's asking about copywriting, not copyright. Copywriting is writing to generally get a certain action out of the reader. While an informational article is not copywriting, a sales letter is (because you're convincing people to buy). The writing on a website tryng to get people to sign up for a newsletter is also copy. You could be trying to get people to buy, click, download, signup, etc. If you're trying to provoke an action, it's copywriting. That's oversimplifying, but you should get the idea.
Why do we waste our time watching a video somewhere else when you can post in plain English what copyrwriting is? I believe that both gr8liverpoolfan and Jenn's explanations are quite better than any video stuff.
Then you don't know what you're talking about... It isn't wasting time, it's learning valuable skills that can double or triple the sales you're making. To truly understand copy writing that video is one of the best places to start and fully grasp exactly what it's all about. The owner of the product in that critique managed to improved his conversion by 30% by making the suggested changes. If you don't feel that video is more valuable than a simple explanation which I could of provided, but went that little further, you are clueless. Ok, Pete
Ok here is the easiest explantion I could possibly give you... Copywriting is: Writing the words that sell... And in paticular writing the words that sell certain things... Hope this helps, Josiah
I spent a decade downloading and purchasing all the imaginable range of video tutorials on different topics and all those were absolutely waste of time and money. Practice is the way to go, even though written materials are needed as reference every time you get stuck. Or your are the clueless or a newbie amazed by videos all over the net, no offense though. I have learned from basic skills to advanced server administration and programming language all by myself that way, so who are really clueless is you in the belief that videos are "all-mighty"
Advanced server administration and programming are a whole different kettle of fish to copy writing. There is more value in that video than hundreds of articles on copy writing, and it's coming from the mouth of a professional who charges clients $3,000 just to go over their sales letters and suggest changes. I am not amazed by videos. I do not think they are the 'all mighty' - but in this case it's the most useful thing I've had the pleasure of watching. There's just so many tips, tricks and tried and tested theory in that video that I felt it necessary to post. There is no better place to start learning about what copy writing is about. You are an idiot - if you don't know what you're talking about, say nothing. Pete
So you are because you don't even have learned to read. As I said, I tried to learn on different topics, from how to start with computers, to copywriting and marketing, then server stuff. However I will not waste my time discussig with someone whose mind is limited to videos, so hope you find one to learn manners and respect other's opinions.
It's difficult to read given your English is extremely bad. So? Perhaps you can't read - I clearly said I don't believe videos are the all-mighty, but you don't even understand what that video is what I pasted. It's one of the most valuable tools to anyone wanting to learn about copywriting. That is a fact. You was the one who came in trying to say the video wasn't a good option when clearly you know nothing about the topic. C'ya. Pete
Except your first post I'm not reading in full what you are saying because, as I said before, I don't like to waste my time.
Videos/Books can only supplement real world experience, they can't replace it. By the way, I've watched that video, it's great in every way, but without practice one thing's for sure - you'll never sell a darn thing!
You two need to quit the name calling. Not only does it make the two of you look completely unprofessional, it also distracts from the original purpose of this thread - to explain copywriting. Jenn gave an excellent answer. Whether you read books, watch videos, or learn through trial and error, this shouldn't be a place for childish antics. Live and let live, folks.
Copywriting is salesmanship in print. You're "selling" someone on taking a certain action - whether it's ordering a product, requesting more information, subscribing to a newsletter, etc.
Trying to provoke the reader or the web site visitor to subscribe, download or buy stuff, that's what copywriting is all about.