I Really hope they dont do this. It tells the world IM AN AD!!!!! DONT CLICK ME I HOPE YOU LEAVE MY PAGE RIGHT NOW! It could lower CTR badly.
Nice clean design, but now it looks like the typical banner, and we all know how much people just love to click on banners
Nice and neat look. Wonder how we can blend to our site so that it will be stand out as Ads. Regards Edward Han
There are no Urls listed under the ads, I just noticed that. I don't remember that in the other one posted (the sexy one). PS. It doesn't look very googley to me! except for that big GOOGLE marke across the top
This is more than likely a user-styled ad, I don't think Google would actually do this, since it makes it harder to customize.
The reason they are testing it is to determine if the CTR and their profits will go down or up with this format. If it becomes mainstream, be assured it will only be because Google has already determined that CTR will not suffer because of it.