Smart Pricing and how to correct it

Discussion in 'AdSense' started by jdeeze, Mar 28, 2007.

  1. #1
    I want to know if there is a way to combat smart pricing effectively. Early March I was getting $1+ per click for one of my websites. Fast forward now and my revenue is down to .5 - .10 cents a click. I have filtered out most of the MFA websites, but I don't understand why my money is going down.
     
    jdeeze, Mar 28, 2007 IP
  2. qwestcommunications

    qwestcommunications Notable Member

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    #2
    Perhaps the clicks from your ads have no hope fof conversion becaus ethat is ahuge drop. Also, I have figured that when you first put a site onlive, for some reason the clicks from the in the initial phase is always a bit higher.
     
    qwestcommunications, Mar 28, 2007 IP
  3. wissam

    wissam Well-Known Member

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  4. FanAddict

    FanAddict Notable Member

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    #4
    FanAddict, Mar 28, 2007 IP
  5. gkgk11

    gkgk11 Peon

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    #5
    gkgk11, Mar 28, 2007 IP
  6. Aceday

    Aceday Banned

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    #6
    I got smart priced for a month, then i added lots of fresh content and cleared out some old stuff and suddenly it was back to usual. :D
     
    Aceday, Mar 28, 2007 IP
  7. hashen27

    hashen27 Active Member

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    #7
    I was on $1.70 or so a day from 3 sites, Now i'm up to nearly $5 a day from 3 sites.

    Not really much change in traffic. w00t, But yeh clicks have gone up ;)
     
    hashen27, Mar 28, 2007 IP
  8. andre75

    andre75 Peon

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    #8
    andre75, Mar 28, 2007 IP
  9. grg

    grg Guest

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    #9
    LOL! :) Is this real? :)
     
    grg, Mar 28, 2007 IP
  10. andre75

    andre75 Peon

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    #10
    Yeah its a screenshot. I didn't photoshop it. Now I am seing recycled products. Never seen this kind of behavior with Adsense. Very jumpy.
    Hilariously funny though "Does your ride reflect your Pride" .
     
    andre75, Mar 28, 2007 IP
  11. sundaybrew

    sundaybrew Numerati

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    #11
    The answer to your question is write better content, that will give the advertiser more of what they need,

    For example a "fluff" article on Zoo animals will get you bad results

    VS

    Articles or Product reviews

    You have to keep in mind that advertisers want the most for there buck

    So if you are writing product reviews the Visitor is more likely to take action and buy of that ad.....
     
    sundaybrew, Mar 28, 2007 IP
  12. jdeeze

    jdeeze Peon

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    #12
    ohh i see, so you should target your information properly is what you are saying
     
    jdeeze, Mar 28, 2007 IP
  13. sundaybrew

    sundaybrew Numerati

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    #13
    Well no, thats not what I am saying

    It means, if someone lands on your site look for a NEW or To Buy A DIGITAL CAMERA, and you have a nice little review on it, then they click , chances are that they will buy and you will earn more, Vs. just coming to your site and seeing a "earn money from home" ad....
     
    sundaybrew, Mar 28, 2007 IP
  14. wissam

    wissam Well-Known Member

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    #14
    Haha, I didn't see that but I am not going to filter it .

    By the way it worked for me, but I don't know if it was the reason to get me back to my normal earnings ...
     
    wissam, Mar 29, 2007 IP
  15. Funnycoolstuff

    Funnycoolstuff Guest

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    #15
    Thanks for the human-01 link, I think I will need to check that out as well... I am being smart-priced too.
     
    Funnycoolstuff, Mar 29, 2007 IP
  16. wissam

    wissam Well-Known Member

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    #16
    You're welcome ...
     
    wissam, Mar 29, 2007 IP
  17. andre75

    andre75 Peon

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    #17
    Y're welcome :D
     
    andre75, Mar 29, 2007 IP
    wissam likes this.
  18. hans

    hans Well-Known Member

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    #18
    before filtering MFA sites of other sites ...
    understand what bidding means
    understand what it means to REDUCE the number of accepted bidders
    understand what it means to have LESS bidders left AFTER filtering than your total number of ad-SLOTS offered on a particular page

    i filterd up to some 15 pages a year ago ... and was pretty down in eCPM

    now i have zero filter and free open competition
    MFA sites ONLY show up îf insufficient high bidders
    and only cheap bidders left or unpopular topic of an article
     
    hans, Mar 29, 2007 IP
  19. andre75

    andre75 Peon

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    #19
    Very good point. I think the only thing you can do to avoid smartpricing is working on your conversion rate.

    However I doubt that the Adsense algorithm is really working this way.
    I have the feeling that it is based on probabilities and that lower paying ads are showing up on your site, even in the presence of higher paying bids, just with a lower probability (maybe to avoid ad blindness who knows).

    Also, smartpricing is based on feedback from advertisers (as I understand it), to report if a click converted. Somehow I think a MFA site will not report correctly (or not report at all) thus negatively affecting your conversion rate (and at the same time keep their click cost low).

    And as a third point, if the ads are not targeted, because they go to some MFA crap site, your conversion rate will automatically be lower then if the ads are 100% on topic.

    So filtering still makes sense to me, but you have to be selective on what you filter depending on your site. I wouldn't mind filtering a high paying non-MFA advertiser if he is not on topic, to keep my conversion rate up and avoid smartpricing.

    Another thing: I believe many advertisers cheat when it comes to reporting conversion, just to keep paying less. If you suspect someone to cheat, block the site too.
     
    andre75, Mar 29, 2007 IP
  20. Adpubster

    Adpubster Peon

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    #20
    Always nice to see someone thinking of his visitor's experience.
     
    Adpubster, Mar 29, 2007 IP