Dragon's Den is a TV show in Britain. Basically, entrepreneurs pitch their idea to a group of businessmen (dragons) in an attempt to gain investment in their product. However, after the first series it basically became a way to get free national TV coverage for your company!
It's more a case of would-be entrepreneurs indulging in a bout of public humiliation by begging for money to fund their (mostly) half-baked ideas. The appeal has a lot to do with the British love for failures and underdogs, not to mention the unintentional humour.
Yeah, some of the ideas people come in with for that show are truly bizarre. But at least you can laugh at it! tn33
Excellent list! Another thing I've found to be successful for white hat 'authority' sites is to start a Top Sites list. It takes time to build, but you build great links into your site and if you moderate and keep it themed, it brings good traffic.
Thanks for all your comments folks. Keep an eye on the blog as i'll be updating a few over the next couple of days.
Thanks to everyone for their feedback on this. I am currently working on an eBook, which expands on each of these ideas. If anyone has actually tried out any of the tips I would be very grateful if they could write a one or two paragragh case study of what they did and I will include it in the eBook. Full credit will of course be given, so it's a good opportunity to gain some exposure!
#36 YouTube and Google Video are excellent portals on which to launch a viral campaign. My two cents: YouTube and Google Video are two of the most valuable, yet underused goldmines available to marketers.
Dragon's Den is going inot season 2 here in Canada. Great show! Yes most the idea's are half baked and that part makes for good TV. But in the real world of Venture Capital the VC's get tonnes of proposals from those with half baked ideas. It does show what it takes when you do have a good idea, and lets you know the realities of VC and how much of your baby you need to be willing to let go to get the money.