White hat SEO is good, honest SEO. To do white hat SEO you don't really have to do anything besides basic on page SEO and create quality content that people will link to and visit.
White hat seo is the type of seo thats do the ethical manner of search engine optimization. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White Hat advice is generally summed up as creating content for users, not for search engines, and then make that content easily accessible to their spiders, rather than game the system. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
white Hat, is those SEO specialist that optimize a site by using the ethical way of search engine. try to read this one.. SEO techniques http://www.weblinx.biz/seo_techniques.htm
it is all about helping the search engines! seo - search engine optimization. it is a tatic to help the search engines to properly crawl your site, find the keywords that are related to your site, so that the search engines can bring out targeted traffic to your site.
White hat SEO don't use any tricks to fool the search engine just to get higher ranking in search engine.
That is so true. But dont be afraid to use grey hat teqnicues, it works and to be honest you have to use it to rank. White Hat SEO is Matt Cutts dream of what will work with Google.
It is a good method of SEO, colors represents how good or how bad an SEO is. The steps in white hat SEO is to have a proper management of keywords, content and links.
Or to put it geeky layman terms: White hat SEO = Light side of the Force Black hat SEO = Dark side of the Force Black hat is easier, quicker and you get almost immediate (relatively) results, however, in the long run white hat wins out because the black hat techniques can get your site banned, de-indexed, and you get a bad rep.
All this means is that you are not trying to trick the search engines. Using white hat methods is the best way to achieve the best results from using original content for example. Before many people were getting 1000's of sites that were virtually worthless to search engines from software that produced sites in minutes from a list of keywords.
Those who practice what some refer to as "ethical" SEO are the White Hats (like the good guys in the movies), and those who some refer to as "spammers" are the Black Hats (like the bad guys in the movies). Those who are not quite as pure as the driven snow but who aren't quite as... umm... aggressive as a full-fledged "search engine spammer" are sometimes referred to as Gray Hats.