Now, everyone wishes they made $2+ per click, but that just doesn't happen. However, what is your ideal per click? How much do you really hope to see? Personally, I like $0.20+ per click. I can handle a little lower (maybe), but my goal is $0.20. What is yours?
I have one client who's account I manage who for every $1 he spends on AdWords he makes $23. In this case, the sky is the limit so far. You always have to work to find that sweet spot.You can reach a point of diminishing returns. Of course, that is not a typical return. It's not real estate either. Your max cpc threshold definitely depends on the product, your margins, and your ROI. Of course if you are selling a $500 product and getting a prospect there for $.20 a click, I applaud you. Neil
I currently earn about 20 cents a click (travel related domains) and I sure with it was a lot more lol.
I currently do about 17cents a click. With a bit of work should be able to get that up to about 25cents. James
$0.20-0.25 is ok if you have high traffic and good CTR. My adsense account was bringing in well with that CPC.