When you use PPC, what is the point of a landing page? Why not just direct it straight to the affiliate? Also do you just have a link or a banner on a landing page or do you actually try to pre-sell the product? Any examples?
Sometimes you need a landing page because you need to seperate out the offers... for instance dating.. there is Interacial dating, asian dating, african american dating, mobile dating, etc... so you want to make sure if your bidding on *dating* that you send that person to the right offer. Now if you are bidding on asian dating then obviously you would want to send them directly to the asian dating offer.
Shoe gve a good example. I will give another based on what I have done. Weight loss. You will want to sometimes break down the offers for PPC or keyphrases. The site page may have all the offers but I would want a page for books, then pills then systems. Depending on the ad campaign then you may want an individual landing page per product or type of product depending on how focused the ad. Hey Shoe miss the shows ...
building a landing page will also help with QS in adwords system. but as others stated this way you can more target a general offer and promote jsut parts of it them push them to the landing pages. Or sometimes you want to presell the people so they are geeked up about buying or signing up.
Landing pages can also benefit if you want to capture information before you direct them to the offer. Let say for loans, you can make a landing page asking them to enter their email and then redirect them to the offer. This way you can keep in contact with the visitor and have the chance to earn even more from them. A landing page could also work with ringtone offers by directing the user to different offers based on which carrier they select. If you have experience in maintaining a high page per visitor rate, you should make a landing page. If you aren't that good at landing pages, send them directly to the offer so you wont loose possible revenue.
Landing pages are for advanced users who which to track conversions, effectiveness and more. Also, don't know why people would spend $$$ to promote an affiliate link. I know it's very common but you make a lot more money with your own products / services.
You can track conversions and effectiveness by using a simple tracking system. I wrote a simple tutorial on setting up your own tracking, especially for redirects straight to affiliate landing pages. Its the latest post in my blog Basic Click Tracking System For Affiliate Marketing Landing Pages I think one of the best points of using a landing page is for dynamically adding the keyword that is searched into the content of the page. Done correctly it really helps your QS. This can be used for preselling among other things. Shoemoney pointed it out in a recent post on his blog When To Make A Landing Page Affiliate FAQ He mentions the use of the variable $state on a ringtone landing page. I think doing this helps the visitor feel more like the offer is for them. You can use geo-targeting as in his example, or you can pass on your own variables from your PPC campaigns. These variables can simply be used throughout the page for keyword density, or they can be used as ids to pull info out of databases, so that when a user, for example, searches for a Chicago Home Loan, you can have a landing page for home loans that not only pulls the $city variable, Chicago, but also the surrounding cities, and populates the page. The user then feels like the page is more authoritative, and it must be for them since it knows them well. Hope that made sense.
Don't forget that Google's rules only allow 1 advertiser per URL. So if a merchant is running their own ppc campaign then nobody else will be able to link directly to them using the merchants display URL. So when using Google for PPC a landing page is almost always necessary.
Incorrect. Google only allows 1 of each DISPLAY Url, the actual url that the page is going to can be the same.
I think we are both trying to say the same thing. Take Sky (Digital TV Provider in the UK) for example: If I search for "Sky" on Google UK I only see 1 ad going to the merchants website, Sky.com. The other 7 affiliates who are bidding on the Sky brand keyword have had to build 7 different landing pages with 7 different landing page URL's. So in other words Google will not allow 8 search results all with the same display URL, i.e. Sky.com. They will only allow 1.
Yeah you're getting mixed up in your terms. They allow one of the same Display URL, this is the URL that you physically see in the ad copy. As far as where the offer actually goes when the user clicks, they don't restrict it.