Google adsense is indeed getting creative

Ah, perhaps adsense times will become better if more advertisers use that text.

 

heh, you beat me to it

 

Though, they're doing it at their own will so it's a little different.

 

Googles ads can say it because it's the advertiser who decides what is shown on the ad.

Maybe they want to draw attention - but that choice is NOT up to the publisher.