I see some people talking about blocking MFA sites and the benefits they reap from it, but does it really work or is it just placebo and coincidence? Wasn't it that Google always served the ads that would pay you the most on your site (based on CTR and bid price)?
Yes, it works as long as you get an updated one. I am also looking for a general MFA domain names list for March 2007.
yes, it will work but you have to block MFA sites related with your niche. ex: your niche is furniture, you have to block MFA (furniture site).
I havent seen it do much good. Even when I scanned the list it generated, I haven't even seen any of those URLs before in my life.
My point is that it works... unless you have a real bad niche. Anyways, just try it, if your payments don't increase you can just unblock the sites. It's really not that hard of a decision.
can someone actually explain how/why this theory is supposed to work? If Adsense always shows the best paying ads, and they happen to be for MFA's and you block them, you are now going to get the '2nd string' ads which pay less per click.. Blocking MFA's is supposed to make your visitors more happy? and trust you more, and click your ads more? Seems to me that if a visitor clicks an ad, doesnt like the MFA site they go to, arent they just as likely to hit the back button and click another (high paying) MFA ad, or whatever other ad is there - resulting in two clicks instead of just one had they stayed and the "good" site that the ad took them to? am i missing something? am i just an idiot that is incapable of grasping such a complex theory? Someone please explain this to me like i'm a 4-year old, because I just don't get the math behind the theory..
I question the notion that the ad is the high paying one that shows up. I also look at it in terms of the visitor experience and filter the sites that the visitor is prone to not appreciate; which coincidentally tend to be the trashy-type MFAs. I have seen click throughs go DOWN when I filter, but earnings go up. A lot of these MFA sites are very deceptively worded to get people to click on them. You get a lot of those occurring and having the visitor click back to your site and pretty soon you start to get a smart-price kick in...so even if they WERE the high paying ad (which I do not believe is the case) you will see less earning from them. And the process repeats. So...I filter. BTW, there is not much difference between "opinion" and "theory" Now if you said provable fact vs opinion....
@ Adpubster - Yeah, I realized that after typing. Which is why I added "quick & spontaneous". I didn't want to use "provable facts" because... well, who could possibly prove this? I doubt any AdSense insider would share some insight here.
Try blocking them, if earnings increase you'll know your answer. If they drop, you can just unblock them and no harm done. Simple, eh?
That would be way too easy I'm not able to prove it myself, but I have done some experimenting with filtering and then removing the filter. Now, it's not true A/B testing because it's sequential rather than parallel testing, but I usually did see a drop in CTR with the filters in place and an increase in earnings. I do not use a specific list to filter (3rd party) but rather filter the sites that are actually showing up in ads on my pages. I visit the site in the ad (not by clicking the ad!) and making a judgement of whether or not that ad is appropriate. Since I'm very interested in my topic, I am qualified to make that decision. And if the truth be told, I'd rather sacrifice a bit of earnings to make the experience better for the visitor. It was mentioned that if the site is worthless that the visitor goes to, that he will click back and maybe click another ad giving you TWO clicks. How long will that be of benefit to the publisher before the Google-mechanism kicks in and adjusts for that? I think the whole idea/belief of displaying the highest-paying ads is a bit misleading because I don't think it's as simple as that. I suspect you could buy a boatload of low-paying ads (but your overall SPEND is high) and have good luck having them display...to the detriment of the publisher.
Exactly, and as in all things, it depends on your site, content etc. Your mileage may vary but if it works (as it seems to for me) do it. If you try it and it looks like you shot yourself in the foot, then undo it