I'm showing 175 clicks on zero impressions for one of my links when I run a performance report by link id. I asked CJ and got this response: "It is quite possible that 0 impressions have been recorded if you impressions generated clicks. " Eh? I thought impressions are when people view the link, and they have to view it before they click it, right? Or am I missing something? TIA
I think CJ counts impressions by the 1 x 1 px image that's usually in the generated link code. If for some reason your links don't have the image, then your impressions will be way off.
Ahh. Got it. My keyword link doesn't have an image, so I'm going to pick a random ad I've never used and put it on the same page to count my impressions. Thanks, much clearer than CJ's response.