I am admittedly a Newbie here so this question might be stupid but I was curious about bidding on trademarked terms. Many google searches for specific items I deal with do not show any (or very little) adwords advertisers. The only ones that show up are for bizrate or nextag and the like including of course ebay usually. Is bidding on trademarked terms strictly prohibited? Here is an example. The term mickey mouse gets according to Yahoo over 100K searches a month, yet there are only 3 Adwords advertisers, Target, Shopzilla and another? Adwords estimates that for 10 cents one could get in the top 1 -3 positions. So if someone is selling Mickey mouse stuff why wouldn't they bid on the terms. I know in the Disney affiliate agreement they say you can't bid on their trademarked terms, but if I don't care about being a Disney affiliate, what prohibits someone from bidding? Thanks in advance for your feedback. By the way, you were all real helpful in my other thread - Thanks. Gary
Silly replying to my own post but after a little research it looks to be that Google has won lawsuit battles over using trademarked terms in AdWords. So am I right in saying that it's allowed, at least at Google to buy trademarked keywords, like Mickey Mouse in my example? Or am I still missing something? And if it is allowed, why don't more people do it? If your store sells Mickey Mouse stuff or whatever, I just searched New York Yankees and only 4 advertisers. why not bid on the words. Again, I'm sure i'm missing something, I'd just like to confirm it. Anyone? Anyone?
no, but some stupid merchants don't allow to bid on trademarked terms. As if the affiliate would compete with them... try it, if it works trademarked terms are the best to go for. If not, use the competitor's