Hello Friends, I think it is not beneficial for affiliate sites to implement Pay per click campaign because there is high chance of shifting of customers to another site and this may decrease the sites overall revenue and sales in comparison to generating revenue from a customer's click which is normally around $0.1 to $0.5. Regards, Suresh Raj Bhattarai www.OurEasyShop.com
I'm not exactly sure what you're trying to say, but there are plenty of affiliates driving sales through PPC venues.
Once piece of advice I recently got was if you can't make money off your site using ppc then you probably won't any other way specifically SEO.