What's the most expensive keyword?

What's the most competitive keyword? I've done few searches and found free with the highest search results - 1,760,000,000,

 

Highest # of search results doesn't mean it's the most competitive.
As far as difficulty in ranking I'm not sure, but I know legal and medical-related keywords cost a lot PPC.

 

its diffrent between site and another

 

www would have the higher competitive stats
and my name have lesser competitive stats

 

these are more expensive words
school loan consolidation --- $69.16
college loan consolidation --- $68.35
car insurance quotes --- $66.88
school consolidation --- $66.29
auto insurance quotes --- $65.90
college consolidation --- $64.04

and you can check which is FREE with some tools like this
http://www.cached.it/english/keyword-difficulty.php

 

college consolidation --- $64.04

So people pay 64$ per click??

 

Yep. Try Mesothelioma. The top 4 bidders go $100 a click.

 

The reason being, they have a very high profit margin. If 100 people click and 1 person signs up, it could pay off the advertisements 10x... I'm pulling numbers out of my butt, but that's how it works.

 

wow.. I'm in the wrong business.

 

The problem with those keywords (and the reason I haven't gotten into them) is that it's much harder to be popular with, say, "mesothelioma networking" than some MySpace niche. The competition is also much, much more difficult... I can only imagine how many people are fighting for top rankings when they could be earning $100 a click!

 

i gree ,to promote these most expensive keywods is not a good choice,every one knows these keywords which commonly canont give you a good ROI from it.

 

the most competitive keyword is 'buy viagra'

 

wwwhome , maybe they a bad choices for adwords but not for organic seo if u have the skills to take it to the top of google

 

so if adwords are paying 65 bucks does that mean adsense is paying 30 bucks a click???????? I wonder what the adsense payout is for auto insurance quotes?

 

Car Insurance Quotes for $66 a click.

That is ridiculous?

Question is though - how much of the pie would Google give you?

 

I never heard of a click over $8.

 

I haven't even heard about a click above $5, let alone $8

 

So are you saying you are unlikely to have these ads show up on your site unless you are a top search result for the term?

 

but that is only a word. to be an effective keyword it should have a good meaning and purpose

 

For some clicks it is possible to get 1000$.