What is Viral Marketing?

Discussion in 'General Marketing' started by chum112, Mar 1, 2007.

  1. #1
    How much does it cost? How successful is it and everything?
     
    chum112, Mar 1, 2007 IP
  2. protocol96

    protocol96 Peon

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    #2
    Viral Marketing is something like, you create a network of frds and pass on ur message thru that and they pass of to their frds and all, and this in the end reaches a vast audience.
     
    protocol96, Mar 1, 2007 IP
  3. henryzeng

    henryzeng Peon

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    #3
    See here:
    en.wikipedia.org/wiki/Viral_marketing
     
    henryzeng, Mar 1, 2007 IP
  4. Richie_Ni

    Richie_Ni Illustrious Member

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    #4
    Richie_Ni, Mar 1, 2007 IP
  5. Colm O'Dwyer

    Colm O'Dwyer Peon

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    #5
    Colm O'Dwyer, Mar 1, 2007 IP
  6. TheMarketingMadman

    TheMarketingMadman Well-Known Member

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    #6
    Viral marketing is not really a physical thing more of a practice....
     
    TheMarketingMadman, Mar 1, 2007 IP
  7. zorde

    zorde Peon

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    #7
    Funny Photos are fantastic viral marketing seeds.
    Get a unique funny photo. Brand it with your domainname, comapny name etc.. and email it to all your friends.
    Sit back and watch. If it's new and funny it will spread like a "virus".
     
    zorde, Mar 1, 2007 IP
  8. ordinary_joe

    ordinary_joe Peon

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    #8
    Dont forget about different youtube videos.....or FWD messages your friends send you. While they might not be marketing material gives you a better idea. Word of mouth also causes an viral effect....say u saw a good movie...of course your gonna tell your friends...and so on and so on.

    Desmond
     
    ordinary_joe, Mar 1, 2007 IP
  9. charlesgan

    charlesgan Well-Known Member

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    #9
    probably i first encounter this "viral marketing" from clickbank product. as i understand its like friend invite friends to join. basically is a referal system, that spread automatically like a 'virus' does. see it as friendster where you can invite more people to signup as well, there is no promotion, your member will promote it for you :)

    you will need a quality product/service for this to work.

    you might need to see "butterfly effect" book as well. will explain more.
     
    charlesgan, Mar 1, 2007 IP
  10. chum112

    chum112 Guest

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    #10
    is there any free viral marketing services?
     
    chum112, Mar 1, 2007 IP
  11. FFMG

    FFMG Well-Known Member

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    #11
    I doubt there would be any good, (free), ones
    If you find any service that offers viral marketing then I would suspect that there might be some form of spamming involved.

    FFMG
     
    FFMG, Mar 2, 2007 IP
  12. protocol96

    protocol96 Peon

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    #12
    i have heard of a company which is damn good in viral marketing, they did that for microsoft outlook, the one i came across, but yea, they are the biggest company in that niche in india.
     
    protocol96, Mar 2, 2007 IP
  13. Internet Whizz

    Internet Whizz Banned

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    #13
    Viral Marketing is when you create a 'buzz' about something and then everyone starts talking about it.

    For example, The Million Dollar Homepage and Youtube are prime examples of Viral Marketing.

    Saddams Husseins video execution went 'viral' despite being controversial.
     
    Internet Whizz, Mar 2, 2007 IP
  14. Rob Daniel

    Rob Daniel Guest

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    #14
    There is an excellent book on Viral Marketing by Seth Godin. Who by the way is a marketing genius that really understands the process.

    According to Seth, Virus Marketing is the ability to "turn your ideas into epidemics by helping your customers do the marketing for you. His book is titled Unleashing the Ideavirus."

    It's available in Ebook form:

    I'm a new guy here so I'm not yet able to post a live link. But you can check out a book description at <Seth Godin> It's a .com
     
    Rob Daniel, Mar 2, 2007 IP