Why has my eCPM taken a turn for the worse?

My eCPM used to be around $850.00 and $1,000.00 now im lucky if it breaks $5.00 eCPM

what did i mess up?

Thanks,
-Tim

 

I have a lot of trouble believing those first two eCPMs! That's $1 for every IMPRESSION, not CLICK. If it was THAT high, it's pretty easy to see why it dropped.

 

swear to god

i can see what you mean though, but i had a steady $850.00 ish eCPM for the longest time.

 

Even if you had 50% CTR that would be averaging $2 per click, 25% CTR averages $4 per click etc, I'd say smart-pricing finally kicked in.

 

my CTR was quite low tho,..like lower than it should have been :/

 

How about impressions? If you have low impressions, the eCPM isn't very accurate. Have your impressions recently gone up? If by low you mean around the 1% level, then that would mean $10 clicks which probably weren't converting too well, thus the pricing change. Have your overall earnings changed much?

 

earnigs have gone down per click...impressions have gone up