So this is my first attempt at affiliate marketing with search engines. I've done lots of other stuff at on the web but have only lightly dabbled with PPC. I've had an azoogle account for a while now and decided to try things out. So I picked out an offer and decided to test it out witn YSM. From what i know adwords is king, but my tactic would be to scrape together a lot of search terms, throw them up, and see what happens. Since you have to custom build your ads to small groups of keywords to ensure a high quality score, i went with Yahoo since they don't penalize you for low CTR. So I scraped up about 7,000 terms, put them up on yahoo, set my bid at $.10, and directed them to my landing page. I put up a couple ad copies then saw what happened for a few days. Since I love hearing about others peoples numbers I'll share mine. Here are my Yahoo results: And here are my profits: So I spent $33.46 and made $80 making my ROI 239% so far so good. Now here are my questions/concerns/analysis. My CTR from yahoo to my landing page is .07% pretty horrible, from the landing page to the azoogle ad is 29% not sure how good or bad that is, doesn't seem great. and finally once they're at the site the % that converts to a sale is 5% seems ok, not sure. how do those numbers sound? the only one i know is terrible is the .07% CTR on my advertisments. I'm getting a lot of impressions but not a lot of clicks on my ads. Now what I did was take a few of the keywords and try to write targeted ads for those ones. The CTR for those ended up being more like .1-.2% which still doesn't seem good to me. My thoughts are that i could use exact matches for my keywords, write very targeted ads, and bid higher for those keywords. I'm concerned that my CTR will increase and my ROI will decrease however. How do those other numbers sound to azoogle affiliates 29% ctr on the landing page and 5% conversions to sales on the final page. I know I can earn A LOT more for this offer any suggestions are very much appreciated.
Your bounce rate off your landing page is 71%. That is too high, and the first place where I would focus on improving. Then I would tackle the low CTR on the PPC ads.
^Yes. First work on your landing page, it should be converting at about 50%. Next reword your ads, you can get higher than 0.07%. Your stats in Azoogle look good, 5% is normal. Just work on getting more clicks into Azoogle, and you'll be set.
No, his landing page conversion should be 50%. As in... HALF of the people who visit your page should be going to your azoogle offer.
I really don't understand how this works, how is he going to gurantee that 50% of page landings are conversions..just with placing techniques?
for some reason yahoo gave me a few clicks that were over $.10 the first day, but it hasn't happened since. So what I did was select a few keywords, wrote targeted ads and bumped up the bids to the $.70ish range. So far only 1 keyword has received clicks. 28 clicks for $18 which resulted in $40 in sales. So looks good so far. The CTR for the ad is .2%, better but am I right in thinking that people get a CTR of 1%, I don't know how I could increase the CTR 5 times for that ad. Another problem. about 20% of the traffic appears to be international and diverted to another azooglead. I saw this thread where shoemoney says to keep stats and ask the PPC for a refund. I have analytics right now, does anybody know a good stats program to use for this purpose, or what specific data I would need in order to ask for a refund for the international traffic?
People are referring to a landing page conversion as a person continuing from your landing page to the offer page. That is a successful landing page conversion. It has nothing to do with the actual final sales conversion. You can track this in Google as the landing page bounce rate.
I am not sure he is going to get a much better CTR on yahoo by bottom feeding. Unless he takes a lot of time and makes really pinpoint targeted ads for all those keywords. With the quality component on yahoo now, having broad ads with lots of keyword terms that are only semi-relevant, and bidding the minimum, well I think you may have pretty much peaked in terms of the amount of traffic you can expect doing that. Definitely agree with the other advice, improve your push-through on your ads to your offer. Again, though, if your keywords are only marginally relevant to your landing page, you will find it hard to improve that number much at all. Having finally gotten a handle on Panama with yahoo, I can't see many situations where a campaign with that many keywords is not going to either overpay for traffic or get very little traffic by bidding minimums. Relevancy from keyword to ad is very important in the system and can increase your position and cut your cost by a huge amount.
Here's my question- 50% of your traffic clicking through to the offer is realistic? My landing pages are set up to almost be the first step of the offer. I have a lower CTR from my landing page to the offers, but a pretty high conversion rate on the offers. Is it better to get them to the offer with the least amount of information possible then let the offer page sell them rather than my landing page? This, to me, seems like it's just adding an extra step to get the user to a page which is intended to encourage them to take advantage of the offer. OR- am I going totally in the wrong direction and the ad should tell them exactly whatr to expect?
It's extremely easy to create separate adgroups for each keyword in Yahoo, they have bulk upload. Granted you do have to be a "Gold" member or what not. They also do complimentary bulk uploads too, so just give them a call if you're new and don't have those tools yet. 50% CTR to the offer is just a rule of thumb, every market is different. If you're only doing 30% but convert high, who's complaining? You can probably squeeze a few more leads by tweaking your landing page to raise your CTR to Offer percentage. (useful: www crazyegg com) I've always used in-house stat tracking because I see it instantaneously, I'm not so fond of Google knowing what I do (Analytics), plus they have delayed stats. So, runnerunner, first thing I would do is fix up your landing page. Try to get some more clicks into your affiliate offer, that'll increase your likelihood of a couple extra conversions. Then I would look at the Ad and Ad Copy, you can attract some eyeballs with bold texting (keywords in your title/ad copy), and you can increase CTR being unique as well. Then finally, keep good track of your keywords/conversions for about 5-10 days, and then start trashing the ones that are not profitable.
I agree completely. but realize this might mean for your adgroup you divide it up more and create several landing pages but also long as it increases your ROI it is worth it.
I've solved the landing page problem, sort of, by just directing users directly to the offer. Yahoo doesn't seem to have a problem with this so far? I've been having most success with the lower bids and coming up with more creative keywords. Also moving over to adcenter to test things out even though they have less traffic. Adcenter seems to be more strict about your landing page in relation to the keywords you have up. It seems that if you target "new mexico kittens" and send them to a page that has just kittens and not new mexico kittens, it gets rejected. Seems hard to be creative with adcenter, but the $.05 keywords are too much to resist, I'm going to keep testing to see if i can get anything going with adcenter that won't get pulled after a day.