in adsense program what does meant by that 100c or 100 k is adsense is not good for entertainmnet website - coz its a cpc based prog.
I am not sure what do you mean by 100c but as far as secodn question is concerned, it's your choice to use it. Use both non contextual CPM ads as well as Google ads on the page. In any case even CPM doesn't pays that well for entertainment sites. Better thing is to use everything and than see the result. There is also nothing wrong in being product affiliate.