I'm just wondering. It seems pretty clear in Adwords that not only the price you bid is important, but also other parameters, such as the CTR on your ad for example. Chances of having a good ad placement seems to be higher if you have a high CTR. Now, in natural results, Google is counting the clicks on each link. Then most probably doing all sorts of statistics on that. It could make sense, if a user is looking for "flight tickets barcelona" for example, and some of the sites have a high CTR for that term, it could mean that the title and description is matching pretty good with what the user is looking for and generate a high CTR. Google could then decide to rank that site better for that search term as it seems to match with what users are looking for. So, what do you think? CTR of organic results is a factor in rankings?
i thought they didn't do this, (apart from the personilezed search). It's something that keeps feeding itself isn't it?.. high ranking = high CTR, high CTR = high ranking?
You've got a point. However, if you take the top 10 sites of a result page, I guess not necessarily the first site will have a high CTR. Maybe his title and description is not so good and it doesnt get any clicks? Third one has a great description and title for that search term, higher CTR, go up, then remain there. Until another site gets a higher CTR!?
I doubt this has much impact if any in the natural results. It can easily be manipulated via clickbots through proxies. Send out an army of clickbots all day long and you can jack up your CTR pretty high with very little overhead.