Is it possible to get good returns using google content network to promote clickbank products? So far i'm not seeing good results with the content network.. obviously content clicks are not as good as those that come through google search, so what cpc should you pay? is .10 too high?
I generally keep the content network off because it destroys my CTR. I accidentally had max bid at 0.05 the other day, and wound up with an accidental 10k impressions or so without any clicks (whoever knows why) and it totally screwed up my stats. Unless you know exactly what you're doing, I'd say keep it off. -T
Even though your CTR appears lower, the content network dosen't actually affect your quality score. If you want to see how effective it is, you can run 1 campaign with only search network and run another identical campaign with only the content network enabled.
How do you run a Content Netwok only ad? I have a term where our site is #1/#2 in SEPRs, and I want to get more results just from the content sites. Does that seem like a good idea? FB
Just turn off the content network for now because many impressions without clicks will give you a lower quality score and higher bid prices.. You can do this in setting.
Under Campaign Summary, choose the campaign and select [edit campaign settings]. That will bring you to a page and on the right you will see where you can check/uncheck search network and content network. So if you wanted to try a content network only just make sure it is checked and uncheck the search network.
Got it. I'll give it a shot and see. I don't need to do SE advertising, as our results to already good there. FB
Where did you learn AdWords? This statement is absolutely WRONG. The Content Network CTR does not affect your Quality Score or the Ad Position of your Google ads! Anyway to contribute something to this thread... I'd recommend you to use site-targeted campaigns rather than the whole content network. See it as this: The content network is a great way to brand your name and spread the word but it is definitely not as effective if you want to convert the clicks. Branding is useful for an aggressive marketing campaign in order to make people get to know your brand, of course. Therefore, I would use the content network if I were about to launch a new product or service which is new to the market or which is different to other existing products in the niche. For CB products I wouldn't recommend it unless you go for site-targeted campaigns.
I like your recommendation for a site-targeted campaign. But, how do I go about determining the "worth" of a site. For example, there is a related forum where I want to advertise consistently. How go I go about calculating the value of those impressions? Or more practically, how to ensure a reasonable number of impressions. After just a few days of testing, I can see there is very little click through on Content Network ads, but I am happy to use this site to help build my brand. How do I budget? FB
It all depends. Since it is a forum that you want to promote your product on, I'd test things out first. You have to do some calculation before you can continue. You might want to answer the following questions in order to proceed determining a reasonable CPM: * What is the average conversion ratio for your PPC campaigns? * How much does a click cost you while at the same time having a positive ROI? * Is the audience of the targeted site laser-focused, relevant, or only similar to your targeted audience?
Sadly, I have trouble answering your good questions. We haven't done PPC, because we haven't had to, and an ROI is difficult, because our product is expensive, and we don't sell that many of them (compared to a lower ASP item) -- despite having 10K plus page views a day. Our item costs between $2K - $10, so I am trying to get exposure and make the phone ring. The audience is pretty vague. Definitely not laser. So far, I am getting a some exposure, but little click through. Which I know is normal. I am considering paying for more, just to see what happens. FB
In this case you would certainly have to try things out by running several AdGroups and/or campaigns using extensive tracking (including different conversion goals). I am pretty sure that if you product is that expensive, only serious people will buy it. Although I don't know about your product or what audience it attract, I assume that your pospects certainly put you on their list in case they need your services sooner or later. If that's the case - I doubt it is since I don't know the product - it certainly is not a bad idea to *brand* your name in the industry first. The ad campaigns don't need to be super targeted nor do you have to *only* target highly-focused sites. Again, I can't tell since I don't know the product. Tweaking and testing will eventually help you get forward. PS: I'd advise you to do some PPC campaigns as well and set up a conversion goal that prospects *might only* go to if they are truly interested about your product - others might jsut as well hit the back button. This way you could eventually define a pseudo-ROI, which at least helps you to find out more about your target audience. Have a great day.
Thanks for the advise. I will give it a shot and tune up my current campaigns. I like the idea of developing our brand through related sites -- which is not as expensive, or focused, as a PPC campaign in the SE results. FB