How To Add Information To Google Listing?

Obviously a simple question, but how do sites such as Seobook or Nike have "sub" directory listings under their main site? I've included an example jpg if you don't understand what I'm talking about at: http://www.microtekusa.com/ebay/example.jpg

 

Here you go right from Google themselves, they're automatically generated.

http://www.google.com/support/webmasters/bin/answer.py?answer=47334&topic=8523

 

Thanks for sharing !
And how can I know their algorithm ?

 

You wish you know it..

 

Yes I know.
It was a joke ! I wish to know it Who doesn't .. ?

 

i have noticed popular pages, come up as a sub page on my site. Not a full listing.

I would suppose as more sites of a particular directory get hit from searches from google, it decides to put sub-section links under your site.

Example,

myubercoolforums.com/forum1 really cool stuff
myubercoolforums.com/forum2 even more cool stuff

are hit frequently and all threads within thoes sections get a lot of search traffic.

so they then become "useful" sub links to your website.

Pierce

 

Do you believe that that is the methodology in getting sub headings to your main site in Google? Google's answer is that it is automated, but there is something that these sites have in common that are automating this process by Google.

 

Site with additional link under the main domain are considered by google as trusted site according to their internal algo...