Crap. Unless you have a site that specifically caters to people looking for music videos. Their only other different type of ad is for NBA videos. I guess if you have an NBA site or a music video site you might clean up. Otherwise it's just taking up space on my sites.
I am on day 7 of my personal trial with the video ads. Day 7 will be my last I had one day with over a dozen clicks but the earnings amounted to pennies, literally. I was very surprised that more people did not click on the ad. I run a high school sports site, so I implemented the NBA vid. I even gave it premimum placement, above the article links and right next to the main picture of the day, on the very front page. I will be interested to see what comes of the pilot, until then I am going to give that space back to either content or less likely more ads.
Once more people start advertising via video they will probably perform better. Though I am not sure of cost.