Question - sending emails without getting SPAM reputation

Spam is bad thing yet again it seems you can get profit with it howmuch i heard.But i still i dont like it.

 

people SPAM because they are desperate with the standard moves, or the standard and the nice way is becoming so hard to do these days...but i've met some people who actually do harvest people email and send SPAM and gues what ?? they become best friends and opt-in in newsletter as well... ithink it is how we approach them that matters, if we use wrong words then huh huh...if the correct wording is use, people will not see it as SPAM but Advertisement..frankly i hate spammers as well, but some time i do receive good and free stuff from these so-called spammers once in a while and i say to myself, heck, let them enter, i can block them anytime if i want to...hehe

 

The problem is that for the average consumer, spam is just a euphemism for "any email I don't want and don't feel like I asked for." People make no distinction between someone with a clear brand and CAN-SPAM information sending them an email and the people who send ten of those confusingly worded Viagra emails every day that are built from a randomized sampling of wikipedia and news articles and impossible to unsubscribe from. Therefore, the argument over what is and is not spam in the broader sense is largely philosophical and in the eye of the beholder, so it's of no use to even bother with.

The only thing that matters from a business perspective is answering what constitutes legal email marketing and answering how you handle your email practices to minimize the amount of negative feedback, because I promise you that even Amazon.com gets spam complaints. And yes you can make money with it and no it has nothing to do with desperation. It's targeted consumer information whether it's Amazon.com's email list or the email list from the hardware forum that you read. Matching targeted users to targeted goods or services is the same basic thing in all marketing regardless of the delivery method (though the push/pull dichotomy is what makes email and its grandparent, direct mail, strong versus pull methods). In that regard, it's roughly no different than running, say, a PPC campaign except that you don't throw away the lead every time after you pass it on to the revenue generating activity.

I'm not claiming that there's not spam, by the way, I get way more than my fair share. I'm just claiming that what constitutes spam outside of the legal sense is way too subjective to even matter and everyone has a passionate point of view that they're not interested in discussing so much as voicing.