I set my max to 0.81 cents per click. However, I have keyphrase, set at 12 cents, as inactive for search. Doesn't they be active since they are price below my max?
The key phrase that you are referring to is set at a maximum CPC of $0.12, while the default for your ad group is $0.81. Most likely, the $0.12 bid is not high enough (combined with your QS) to activate that particular phrase. Remember that you can change individual bids across keywords within an ad group, no matter what the 'default' maximum CPC is set to. For example, you can have a $0.81 max CPC for the ad group but have $0.25 max CPC for each individual key word - pending that you went in and changed keyword bids manually. Just because a particular bid is below your max CPC does not mean that it will be automatically activated. Hope this helps.
The quality of the content vs. his keyphrase could also be the reason why the term has become inactive.
Thanks, that actually helped. I can't get the bid change though for any reason. The edit button doesn't do anything. Just confused how to change it. I follow instructions but it doesn't change...