I would like to find out what happens in a certain scenario: Let's say someone bids on the keyword : [Sony certified earphones] (exact) €5 And i'm bidding on the keywords: Sony - €3 (broad) certified earphones - 3€ (broad) ---------OR------------- Sony certified earphones (broad) €5 ---------OR------------- certified Sony earphones (broad) €6 Question: would i ever be able to win the bidding in any of the three scenarios if people do a search for Sony certified earphones ?
Yes there are two scenarios in which I believe you might win: 1. If your quality score is high enough, this may occur in one of three situations: A. A long proven history with a good CTR B. Better total ad group / campaign quality score. C. Better quality score due to optimization (dynamic ads, deeplinking, better quality score of the page you're linking). 2. If your competitor has a lousy ad or you have a great ad with a high CTR.
Of course. But because you have taken CPC out of the Ad rank equation, it means you would have to improve the Quality Score variable. Ad Rank = CPC X Quality Score [Sony certified earphones] (exact) €5 with a QS of 3 Would be outranked by say - Sony certified earphones (broad) €5 with a QS of 3.1.
Just wanted to correct that: AdRank = CPC x Quality Score x Number of times the cow jumped over the moon x Analysts Earnings Expectations. There that's better.
Heh. I think the equation is right for QS anyway QS = Number of times the cow jumped over the moon x Analysts Earnings Expectations