Search engines use mathematical formulas to determine the rank of a web page. These mathematical formulas are called ranking algorithms. The individual ranking algorithms are the best kept secrets of the search engine companies (fortunately, IBP can help you to decrypt the search engine algorithms). Content is the key When a search engine spider indexes your web pages, it analyzes the HTML code of your web pages. Where on your pages do special keywords appear? Which words are written in bold face? What text do you use in the title? The list goes on and on. There are very many different web page elements that search engines analyze on your web pages. A good combination of these web page elements increases the ranking of your web pages on search engines. For example, a web page that contains the keyword Hawaii vacation in the title is probably relevant to people searching for the term Hawaii vacation on search engines. Some people think that it's enough to repeat a special keyword over and over on a web page to get high rankings for that keyword. That used to work in the early days of search engines. Nowadays, search engines can detect these keyword stuffing pages. Search engines don't want to be tricked. If you use dubious optimization techniques on your pages, it's very likely that search engines won't list your web site. The key to high search engine rankings is to use the right keywords in the right elements in the right combination on your web pages. Search engines like content rich web sites that offer a lot of information to web surfers. How to decrypt the ranking algorithmsAs mentioned above, search engines don't reveal details about their ranking algorithms. IBP's Top 10 Optimizer can help you to decrypt the ranking algorithm of any search engine. IBP's Top 10 Optimizer does the following: 1. It analyzes the web pages that currently have a top 10 ranking for your keyword. 2. It compares these web pages with your own web page. 3. It tells you how to change your own web page so that you can get a similar ranking. Web pages that currently have a top 10 ranking on a search engine have obviously done something right. If you do the same things, your web page can have the same rankings. IBP's advantage over other web page optimization tools is that IBP's advice is specifically for your keyword, your web page and the selected search engine. IBP's Top 10 Optimizer doesn't give you general advice. It only gives you advice that is tailored to your specific situation. In addition, IBP's advice is based on the in-depth analysis of the current, up-to-the-minute top 10 results in the selected search engine. That means that IBP's advice is always up-to-date, specific, and accurate. You won't get that level of search engine optimization accuracy with any other tool. Off-site factors In addition to optimized content, the ranking of your web pages is also influenced by off-site factors (also called off-page factors). Off-site factors are the number of links that point to a web site, the age of a web site and the number of people that click on a search result. Only a few search engines consider the age of a web site (although Google is one of them) and even fewer count the number of clicks a search result receives. The most important off-site factor is the number and the quality of links that point to your web site (link popularity). The more and the better the web sites that point to your web site, the higher your site will rank on search engines. If more than one web page is optimized for the same keyword, the web page with the best incoming links will get the best ranking. It is difficult to get high search engine rankings for an optimized web site that doesn't have good incoming links. It is also difficult to get high search engine rankings for an unoptimized web site with many incoming links.
i know tha every SEs do have different algos used in ranking your site...i don't bother to read your post as its really hard to read kindly edit it leave spaces so it will be more readable....thanks
Can you provide a reference for this? I would like to know what are the search engines that considers result clicks..
"...the age of a web site" I wonder how to check the age of a website since some WHOIS datases are not easily available. SEOgeek.com
I think this is the next step in Search Engine evolution. If you are ranked for a keyword but people click back to the serps within 5 seconds that means they didn't find what they were looking for. If a large percentage of your sites visitors did this it means that your page is not providing the information to users.
Naww... this has been done to death... 1. Google can't use cookies to track U once U have left the results page. 2. Google TooBar data is useless as it's a limited market group (marketers?) and the data would be horribly skewed 3. It's back to Google Bowlong land and you could easily start to increase YOUR rankings or lower the competition - it's too easy to manipulate