Is anyone using campaign targeting for both country and language? If so, when would such an option be useful? My campaigns are usually configured for country targeting only and I am interested in finding out when would someone be using both targeting options
What languages & Countries are you targeting? Some languages cover a lot of countries, eg. English covers US, Australia, UK, and a number of other English speaking countries. I recommend creating campaigns, for each country alone. But its largely personal preference and how u want to track your campaigns
Ewan, My question was about double targeting using both country and language. For example targeting France as a country and French as a language. Is anyone using this and for what reason?
Maybe it differs per country. In my account the default is always language:english, country:netherlands (where I live)
Zaya, The language targeting is by the user's selected interface language in Google. I think you will find that you can get more clicks when setting country=all and still get relevant results
I prefer to speak to possible conversions in their native tounge ... and some countries have 2-3 native languages. This happens a lot in Europe France - French Belgium - French Belgium - Dutch Holland - dutch etc
Psygarden, When you configure your campaign to target country=France and language=French, this means that any french user who uses google.com instead of google.fr will not see your ads. Is this intentional?
I just tested this. I have a campaign with language set to dutch, country to netherlands. But my ads appear in both google.nl and google.com.
To my knowledge the country of the person that executes the search isn't defined by the search engine they used but the assumed geographical location of an ip adress ? and yes, I am specifically adressing the french location, not all frenchspeaking people. Our products need to be shipped so only surrounding countries of belgium offer low shipping rates and are thus more interesting for the possible buyers.