I saw this in one of advertiser's terms & conditions: "Publishers must use their own URL for all search engine marketing 'pay-per-click' campaigns." What does it mean??. Do I need to have an other domain and just reditect it to advertiser's site, or to make a landing page and place the link there?? Thank you guys.
This is probably just another way they can ensure that their affiliates aren't competing with them on paid terms. I suspect they also have a list of terms that you aren't allowed to bid on, including the name of their company and, perhaps, the specific words associated with some of their products. For example, a hosting company wouldn't want you bidding on the word "Hosting" because it would drive up their price per click. When they say that you need to have your own URL it means that they don't want you bidding on a term with a link directly to their site. They probably have a full time PPC marketing person who does this for them. Instead they want their affiliates to set up their own websites to promote their products and send them business. So if you set up a paid term for the word "Hosting," rather than linking to their hosting section they'd want you to link to your own site, and your site should feature links to the companies hosting products.
Understand... In fact you say that they want to avoid problem of multiple accounts with adwords. What do you think about using my own URL and redirect to their LP?
Is pointing Google Adwords to your own site okay? Yes, as long as you aren't bidding on words that your advertiser has listed as "protected." Your advertiser will probably have a list of "protected" words, and a list of "non-compete" words. Protected means that you can't bid on any of the listed words at all, and non-compete means that you can't outbid the advertiser on any of the listed words. Does that make sense? PS, if any of this stuff is helpful it'd be awesome if you hit me with some rep points.
I meant pointing Google Adwords to my url (could be an empty LP) but redirect it to the advertiser's page automatically. I would be glad to hit you with some rep points... just tell me how do I do that?? Tks
I'd think redirecting is against Google's TOS, and they're so good about everything that they'd probably catch you before your advertiser did. Even if you got away with doing it your advertiser would surely be none-to-happy if they found you out. Even if you aren't technically linking directly to their home page, you are in effect. You'd still be driving up the price of the terms, etc. To give rep points to a user you just click that little scale up in the top-right corner of one of their posts.