Google don't need my money?

Discussion in 'Google AdWords' started by pavlovskyy, Jan 11, 2007.

  1. #1
    I don't understand why Google don't spend my daily money limit. From all the sum he uses only tiny $0.5-$1.5 from all the daily budget.

    What are the reasons???

    Maybe it's low max cost per click? (it's $0.10)
     
    pavlovskyy, Jan 11, 2007 IP
  2. BILZ

    BILZ Peon

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    #2
    what position are your ads being displayed in? And, what general keywords are you bidding on?
     
    BILZ, Jan 11, 2007 IP
  3. pavlovskyy

    pavlovskyy Peon

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    #3
    Position is between 6 and 9 place. Keyword templates and some its combinations..
     
    pavlovskyy, Jan 12, 2007 IP
  4. deep_3657

    deep_3657 Peon

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    #4
    If you want to use the full amount of daily budget make sure you turned your delivery method turned to "accelerated" on edit campaign settings page

    Delivery Method
    Standard--> Shows ads evenly over time
    Accelerated--> Shows ads as quickly as possible
     
    deep_3657, Jan 12, 2007 IP
  5. pavlovskyy

    pavlovskyy Peon

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    #5
    Yes I change this item firstly, but nothing changed. :(
     
    pavlovskyy, Jan 12, 2007 IP
  6. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #6
    If you're seeing a lot of impressions and no clicks you need to work on your ad copy and possibly bid a bit more to get a better spot than 6 - 9. If you're active in the content network you want to get in spots 1 - 4 there for max traffic.
     
    GuyFromChicago, Jan 12, 2007 IP
  7. pavlovskyy

    pavlovskyy Peon

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    #7
    I was waiting till you connect to this disscussion..))

    No. I Got very less impressions.. Google don't want to show my messge?and to spend my money..
     
    pavlovskyy, Jan 12, 2007 IP
  8. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #8

    Could it be there's just not much demand (search activity) for your keyword(s)? You could also be suffering from a low quality score.
     
    GuyFromChicago, Jan 12, 2007 IP
  9. pavlovskyy

    pavlovskyy Peon

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    #9
    How can I improve my quality score. Or it doesn't depend on my activity?
     
    pavlovskyy, Jan 15, 2007 IP
  10. Mr_Kumar

    Mr_Kumar Notable Member

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    #10
    You are not getting impressions, it may be because of less "keyword search" count as said above. To make sure keyword search count is good you should use tool. even dp has given a great free tool http://www.digitalpoint.com/tools/suggestion/

    To increase quality score, you need to re-write the title and description of ads. Google places ads position on the bases of bid amount multiply by click through rate. So you need to increase click through rate.

    Also, try to be in top 5 ads, you'll get good amount of clicks. Be careful, clicks on your ads means money coming out of your pocket. So do some maths and make sure you are getting benefit out of your whole campaign.
     
    Mr_Kumar, Jan 15, 2007 IP
  11. pavlovskyy

    pavlovskyy Peon

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    #11
    Keyword search is good enough.. And competition is high. So I think I need to make my max per click cost a bit higher. I just don't want to use budget optimizer 'cause it takes my money very quickly..) Can everybody advice me what max. cost per click should I estimate on the keyword templates, non [templates], just templates.? Thanks if you'll find time to help me..
     
    pavlovskyy, Jan 15, 2007 IP
  12. OD69

    OD69 Guest

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    #12
    Our budgets are sometimes not met, but we believe in our case, it's the smaller market for our products. In your case, I think you need to increase the bid to match your comps. You do have quite a few comps in your sector though. gluck!
     
    OD69, Jan 15, 2007 IP
  13. Niklas.k

    Niklas.k Peon

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    #13
    I think you must find more unique keywords or pay more per keyword.


    / Nick
     
    Niklas.k, Jan 15, 2007 IP
  14. carljohn

    carljohn Peon

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    #14
    I see you're new as I'm. Yes, 0.10 can consider low bid even in not so competitive keyword. And the position you said is inaccurate, it might show 6-9 position when you're bidding 0.10 or 0.40 for example. The problem is, when you're bidding 0.10, you'll not be listed on first page, but a lot page later. If you start to received impression, click on your campaign and you'll see the avg. position you're in, I'm sure you're most likely be in 40-50. That's why you didn't received many impression, not to say click. Hope this help
     
    carljohn, Jan 15, 2007 IP
  15. shahab6

    shahab6 Well-Known Member

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    #15
    Reason is, its too low, increase to .15
     
    shahab6, Jan 15, 2007 IP
  16. businessman

    businessman Peon

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    #16
    Depends on the Ad visibility, AND also the traffic pulling words used in the Ad
     
    businessman, Jan 15, 2007 IP
  17. pavlovskyy

    pavlovskyy Peon

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    #17
    Yep. I'm a new one. I'm can say for sure for the keyword -templates- average position is 9.1 This keyword is used in the general meaning. So I guess that when users type business templates it also should be shown, yep? And some of -keywords are used such as -office, -adult, -powerpoint.

    But the number of impressions is still very low. I'll increase the bid up to $0.2 and we'll see what will happen.
     
    pavlovskyy, Jan 15, 2007 IP
  18. taulath

    taulath Peon

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    #18
    I'd say it's your quality score.

    If you start your bids off really low, it can cause Google to give your ads a low quality score, because they will be appearing in lower positions that are not likely to get as many clicks.

    It's always best wherever possible to start your bids off high to get a good quality score and then reduce them over time.

    Obviously a well written advert helps with CTR and therefore quality score too - make sure you experiment with various titles and descriptions using the Ad Variations feature of AdWords to find the most effective ad copy for you.
     
    taulath, Jan 16, 2007 IP
  19. OD69

    OD69 Guest

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    #19
    If you want to try to raise your ad quality score, try using the keywords in the ads if you aren't doing so already.

    Probably old news to most here.
     
    OD69, Jan 16, 2007 IP
  20. pavlovskyy

    pavlovskyy Peon

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    #20

    Can I Ask 1 question: who use Budget optimizer? Because firstly I turned it on and he gave me incredible bids. Something like $2 per one keyword and I turned it off..
     
    pavlovskyy, Jan 16, 2007 IP