I've placed some product links on a page at my website. The products (software) are totally related to the website and has a price range of $100 - $400. I'm planning to advertise the page with Adwords but need a rough idea on the conversion rate. My calculation will probably be something like this: Avg. Product Price = $250 Commission = 4% Conversion = 1 customer for every 100 click-thrus Max. CPC for Adwords = $250 x 4% x1% = $0.10 Are my assumptions ok?
Those software products are kind of expensive, aren't they? Usually conversion is 2%. If I'm on your place would bid $0.08 at search network and $0.02-$0.05 at content network, if possible. Perhaps I would try also to advertise some of my Amazon affiliate websites with Adwords. Might work, although I'm not quite sure.
It's a pretty normal business plan, actually. Nothing revolutionary. Success will be based on: - how full is the market (this specific niche) - how well are the pages optimized so that people that conversions are high - how good are you at writing ads that will ONLY get people to click who are actually interested in your product (re: high conversion rates)
I was not successful with Amazon and PPC. As I understand, the failure with my campaigns was connected with the nature of online shopping behavior of my visitors. Most people would like to make some research before buying. Amazon cookie will last 1 day. So if visitors are coming back the next day to make an order directly from Amazon you are not getting paid. This drops conversion rate. From my point of view this is the main drawback of Amazon affiliate program. This kind of behavior could be product specific and may be I was doing something wrong. It would be interesting to hear about somebody's success in this area together with examples (if somebody would share this information).
A couple weeks ago, I saw this site running a few PPC campaigns just like the "Amazonian King" ebook says to do...and they ran for no more than a day or two. I'm guessing their money making attempt was a flop.
I can see why there were no conversions - poor landing pages. I would click the back button if I went to a page like that.
I think when using Adwords to promote amazon you must choose the best product that people will buy. The problem is visitor will not buy stuff for first time they visit the landing page.
I agree. Probably you have to watch competition offers and to choose only products that people will buy as an landing page. And choose inexpensive keywords in AdWords. It needs time... And it is not stable income - some products become obsolete or unavailable... It isn't something which you could probably do for a long time...
I'm trying the same thing, except instead of adwords, i'm using AdCenter because the clicks are way cheaper. I just put my Amazon Associate-O-Matic up on my site yesterday, and the products are all realated to my site. We'll see how it goes with the natural traffic from my site and the targeted AdCenter traffic (if i ever see it) .. .
PPC with Amazon is difficult because the commission is so low. I've done a lot more testing with the eBay affiliate program and found it easier to profit as the new member sign up bonus gives you much more room to play with.
I don't know about Amazon, but there is ClickBank, which allows you to sell your own e-books and stuff. I have not tried them, but it sounds like what you are looking for. Amazon is probably more choosy - I guess they work with carefully chosen big suppliers. markowe
How can I get a catalog of products on my website from amazon, without putting them in one by one? I had someone build a website for me with over 500 amazone products. Did they put in one by one?? I tried the estore but that only had a single page. How did they do this? Adding so many products into the website.
The problem with amazon is that it is not as familiar as compared to the Google.. But the paying commission is not understandable..Someone try to explain it...