{keyword} feature

Discussion in 'Google AdWords' started by daminc, Jan 12, 2007.

0
  1. #1
    please, anybody point me at where is described how to implement the AdWords' {keyword} dynamic text feature.
     
    daminc, Jan 12, 2007 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,728
    Likes Received:
    529
    Best Answers:
    0
    Trophy Points:
    0
    #2
    GuyFromChicago, Jan 12, 2007 IP
  3. daminc

    daminc Member

    Messages:
    53
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    43
    #3
    I posted this question exactly because I read this SEObook article, and didn't understand how to use {keyword:}.

    At the AdW Learning Center there's also no mention of it 8((

    any other help?

    where can I place {keyword:}? At title or desc only?

    If the search term would be a long tail like "christmas gifts for veteran baby players"
    does the {keyword:} = christmas gifts for veteran baby players ?
     
    daminc, Jan 12, 2007 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,728
    Likes Received:
    529
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Title or desc will work.

    {keyword:} will display the keyword in your ad group that matches the users query.

    There are a bunch of threads about it here in the DP AdWords forum too.
     
    GuyFromChicago, Jan 12, 2007 IP
  5. B.V.E.

    B.V.E. Peon

    Messages:
    106
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    0
    #5
    B.V.E., Jan 12, 2007 IP
  6. flip

    flip Peon

    Messages:
    691
    Likes Received:
    16
    Best Answers:
    0
    Trophy Points:
    0
    #6
    the {keyword} function is great, but for some reason Google tries to keep it under wraps. I've heard about it from the bloggers, but not from Google.
     
    flip, Jan 12, 2007 IP