content network? add it or not?

What do you think about the content network at adowrds? Does it worth it or not? I have noticed that despite the facts that the clicks are cheaper they dotn convert! (At leats in my case)

What do you think?

 

You generally need a dedicated campaign for content, a whole different approach.

 

Test it. But the conventional wisdom is that it doesn't convert.

 

thanks guys!! I thout the ame that its hard to convert and that it needs a different approcach!!

 

I agree. Test it and see. I personally never use Content because the traffic just isn't very good.

 

I think Content network does not work in most cases and decreases click through rate dramatically, which in turn may affect your quality score.

 

Use content network if you want
- more traffic
- cheaper per click
though, it's click-through-rate will always be lower than it's search network counterpart's.

 

Never use it. You'll show up on all those MFA sites and never convert a click.

 

I have never advertised in the content network i'm almost sure the conversation ratio is low and a lot of members who only click to support the webmaster.

 

The click through on content network have nothing to do with your quality score…

 

well, it depends..it worked on my site..but need to watch logs, can be many clicks from one site in short time.

 

No, it doesn't by its self, but it brings the overall CTR down which i think does affect it and i have seen this in my campaigns.

 

CTR on your content campaign has NO effect on your quality score for your search campaign.

Quality score for the content network is calculated differently
http://adwords.google.com/support/bin/answer.py?answer=48863

 

Does your average CPC play any factor in calculating quality? Google only talks about keyword CTR not average one which may or may not affect quality. I do know that with my campaigns i made the average CTR a lot higher and i was able to lower my bids substantially which i was not able to do before.

 

It works great for me! The price is very low.

 

The price is very low, but does it bring in quality traffic and convert? in most cases no, but its all good if its converting for you.

 

The convert is great.But I don't think it works for everyone.