I have a bunch of website that generate cash flow due to heavy search engine submission and directory listing. (signature for my secret...) Now I'm into e-commerce and want to use Adwords... I have a product that will sell well if exposed but the selling price is not high enough for a high bid on adwords. So I'm planning to get 100,000 clicks at a penny, for a monthly total of $1,000, in Adwords. How can I generate this? How can I generate enough keywords for this? I'm not planning to be very targeted, I just need to have my ad displayed like a TV add and reach a maximum of people. I'm planning on a conversion rate of 1% for 1000 monthly sales... This will be a conversion cost of $1 per sale, which is in my budget. Merci!
1% conversion for untargeted ads?! Get real! This would be a good conversion rate even for targeted ones. How about 0.001% conversion for a more realistic budget?
$0.01 clicks are hard to come by with AdWords these days because of their minimum bid threshold. Might be possible though.
best I could get was 2 cents a click and that was for a pet site and it was just by targeting a generic term "dog" and "cat" and it didn't give me targeted traffic at all. From past stuff I read, try to get as many keywords as possible, possibly thousands, but 1 cent for targeted traffic to make 1% sales will be very difficult
What you can do is simply buy thousands of words in the content network (which is much cheaper than the search network) for ~.01 and you should receive impressions even if you see them as inactive. I've patented this method in the past and it's the only way to achieve a positive ROI with high volume low margin products. Don't forget that google will only display content network ads after complete approval (unlike the search network which will display almost immediatly). Hope this helps
Yeah Mr. Rosen is right. Also, Google's landing page score isn't as tough on the content network as the search network, which makes it easier to use untargeted keywords.
That's an interesting tactic, Mr. Rosen. What kind of conversion rates were you seeing with that campaign? And was the product you were promoting of general interest? (Something anyone would buy)
I use Guerilla PPC tactics (A term I've invented that you're more than welcome to use as long as you don't forget to acknoweledge my contribution). Eventually I'll publish a book on the issue after I rake up enough cash to spend the rest of my life on a tropical island. In answer to your question Taulath, We were (and still are) promoting a software tool which has high demand which can be seen by its CTR (2.3%). Considering the fact that we're using what "scum sucking" techniques and advertise only on content I find it pretty impressive. Unfortunately we're seeing lousy conversion rates ~.5%. Our average click cost $.01 and the pay out is 40$ per sale so we're converting at 1:2.
Thanks for the info, I'll be sure to mention you and your company if I blog about the tactic! We're soon to start working with an internet startup selling household consumables online, I might try some content network 'attrition bidding' and see what results are like
GuyFromChicago, clearly you've enjoyed my insights since you've read all my posts and quote me repeatedly. In regard to your question, yes, I do receive 1 cent clicks. In the future please read my whole post before challenging me (and thus conserve precious binary code and kilobytes): CONTENT NETWORK!!! I receive clicks for 1 cent in the CONTENT NETWORK. On the other hand futures_equity was asking about the SEARCH NETWORK. I hope I've clarified this point. And no, I'm not kidding about the Guerilla PPC tactics. :-P If you have any further questions on the matter please PM me.
lol, this a forum for discussion. Asking questions/for clarification is not "challenging you". I've heard people using this term since the beginning of PPC. Sorry, you didn't invent the term. No, there's no mandatory minimum bid with AdWords.
I looked up the term and I stand corrected. Apparently I didn't invent the term and I apologize profusely to GuyFromChicago and to all those I stole the credit from. I would just like to clarify that from my research Guerilla PPC usually means clicking on competitors while I use the term to convey unconventional tactics tused to manipulate the search engines and optimize campaign performance and ROI without harming competitors.
Could always contact Jay Conrad Levinson, to see if he would support/sponsor your Guerilla PPC method...