New SEO for Yahoo Backlinks No Longer Important!!!!!!

I was checking my email for which I have a subscription to Google News for the keyword SEO and found a very interesting article concerning Yahoo's newly updated search engine algorithm. It would appear Yahoo has finally done away with using a sites incoming backlinks whether they be reciprocal or one way links in its ranking algorithm. Since the article came in my email I cannot post a link to it so I have pasted the article below for everyone to read.



"The Yahoo! Search Engine, the “Yahoo! Slurp” has altered its algorithm formula. It now gives far less weight to backlinks and Page Ranking and far more weight to relevance and web design. World renowned peace activist and SEO Expert Karen Fish of The Temple of Love said from Los Angeles today, “All you have to do is read the Yahoo Help guidelines for yourself. Yahoo has made a dramatic shift away from backlinks and Page Ranking towards relevance and web design. Obviously they got sick of web sites using linking trickery to artificially inflate their search engine ranking.”

Here it is straight from the horse’s mouth: Watch how many times Yahoo uses the word “relevance”. Yahoo says, “Each search engine uses its own criteria, its own formula to determine the relevance of potential matches…Our search engine presents the results in a list, ranked by relevance. Search Engine Results Pages (SERPs) display links to relevant web pages…Web sites that focus on delivering quality original content on a frequent basis will almost certainly outperform sites using…linking tricks, or other short term strategies to artificially boost relevance…Do not use link farms or other linking strategies that cause our search engine to penalize your site…Yahoo! wants pages designed primarily for humans, with search engine considerations secondary…Yahoo considers unwanted…pages using methods to artificially inflate search engine ranking.”

So what are you supposed to do when the different search engines use different formulas to determine the visibility of your website? Yahoo says, “Determine which search engine supplies most of your traffic then optimize for that engine.” “Optimize” refers to Search Engine Optimization or SEO which means web design and web marketing, website promotion.

Here is how to rank high on Yahoo. Yahoo says, “The number of pages (on the website) containing the words you enter,…will determine where your site appears in the search results.” This is the key to relevance which I shall now explain more precisely.

The first thing you need is an honest and talented web design company, or search engine optimization company, SEO company to design for you a relevant website. Here is how you make your website relevant to the search queries, the words typed into the search engine box by the millions of people every day.

Lets say that your business is SEO. Lets talk about your home page. You want the word SEO and Search Engine Optimization to appear in your Title, Description, naturally several times in the text on your home page and in your URL. The most often overlooked place is in your URL, your web address. In the Title, the closer to the first word in the Title the better. Be careful not to spam these words, they must occur naturally, otherwise Yahoo will penalize your website. On Yahoo a website following these simple rules which has 200 backlinks could outperform a competitor website with 5,000 backlinks which does not follow these simple relevance rules. With Yahoo! it’s all about relevance."


Hope this helps.

 

WOW finally a step in the right (and intelligent) direction. Good for Yahoo, if their algorithm is strong enough this is going to punch Google in the gut. Guess BH'ers are going to have to start working on Google and MSN now.

 

Conjecture... not fact silly.. They are ranking sites on WEB DESIGN??

Come on.. so they are design critiques now? Like that is going to be implemented in an algo and has bearing on quality.. so a crappy looking .edu with QUALITY content won't rank? Uh huh

This is a web designers wet dream..

If you have been following the YaH updates this year and are in the SEO biz (tracking multiple campaigns) you would know that if anything, they have tightened up on back links (a la Google)

Let's not go getting everyone excited over this stuff.. seems like silly conjecture to me

 

It says designed for humans, simply meaning sites trying to trick the SE will be penalized and will get bad rankings. Its not based on how the site looks aesthetically.

 

if yahoo do this, it will be worse than msn, the google algoritm is very well right now, based on backlinks, everytime i search something on google, the best results shows on the first page, why ? because their algoritm is good, and i'm not search for one or two word key phrases, i'm searching for exactly what i want.

 

It doesn't matter design or layout (known as page segmentation in SE terms) has nothing and will NEVER have anything to do with rankings. It is ludacris folks.. do a little reading on algo Indexing and retrival studies and U will be far better off than worrying about such silly conjecture.. it's VERY simple stuff here folks

Layout/Design or anything related will NOT be in the Yahoo algo...

 

Completely agree. Block level analysis could be a factor, but it only applies to where certain content is located on the page and nothing to do with design. How is an algorithm possibly going to determine what is aesthetically pleasing anyway?

 

yahoo is getting there ass handed to them by google, so they are trying to go about SEO in a different way. good luck.

 

this is interesting.

two extremes between the giants.
hmmmm....

Google focuses on Page Ranking, backlinks etc...

now Yahoo wants to focus on Web Design?
Shucks, den my website is gonna take a big whack to the head....
*sigh*

wait, so meaning, i pay a web designer $1000 to do up a incredible flash site but with NO quality content will get me ranked high on Yahoo?
Tat's like **********

 

This is not how the sites look but how the site theme works as a whole rather than just individual web pages as with Google and others. Yahoo is trying to make it so that a visitor finds a "site" that is useful not just a "page" which should in turn provide them with more additional helpful information related to their search. And this is based on fact this is not just some ones thoughts or analysis this is the actual article straight from Yahoo's webmaster blog.

 

This article doesn't seem real.

 

What was the source of the article? Most stuff tagged with SEO on Google News is crap.

 

I agree. It's conjecture based on the public pages in yahoo-help. Come on, do you think they put information in there to help spammers rank higher in the serps?

 

Exactly. This is just Yahoo propaganda to convince us to abandon our link building campaigns. Google have been doing them same thing... scare mongering about penalties for paid links, and the like.

Cryo.

 

Then U've been had. Once again, start reading/learning about Document Indexing and Retrieval (which is what a SE does) and Search Engineering. While your at it try one some Page Segmentation stuff (block level analysis) and it's ilk instead of getting your info from Blogs and hyperboil.

Because you know what? That's what this game is all about my friend... if you are formulating your strategies ANY other way... you aren't getting the most out of SEO...

My 2C for ya!

 

I wouln't take any of that message as fact. The changes she talks about are an opinion from an "SEO expert" no one has ever heard of. I don't see anything new in the message. The repeated use of a keyword phrase throughout a site is all part of forming a strongly themed site.

It's kind of like forums. Only fools believe and act upon every opinion they read.

 

I second the motion.

I joined the fake bogus SEO contest (I won on Google, got not $10k prize)

But check the Yahoo results for Vorgermilten.

http://search.yahoo.com/search?p=vorgermilten

Number 1 is: http://www.vorgermilten.biz/

And just 301s to DreamHost. Looks very irrelevant to me. So how can that site be number 1 on Yahoo? Still looks like links to me.

Google seems to have more relevant result.

http://www.google.com/search?q=vorgermilten

Number 1 is: http://www.vorgermilten.info

And really has information about this SEO contest Vorgermilten (where I got fooled into joining where I won and got nothing.)

 

Haha guys this is a joke.... I read SEO feeds and blogs every morning. This would be huge news.

Also this would not work, you could dynamically make a site with lots of keywords and lots of pages (like you used to be able to do to get better rankings)

 

I think if yahoo algo is changed like it is mentioned in the email, then more Black Hat seo sites are going to be on yahoo SERPS.

 

Hmmm... Not too sure about this, but interesting in any regard. Thanks for the post.