Cheers guys & gals, anyone can lend a hand and tell me what is the ideal number of campaigns, adgroups whithin the campaign and keywords in the adgroup. thanks a lot everyone. stay strong
Campaigns are capped at 25, after that it's pretty much a matter of preference. There's not really a universal structure that works for all situations. Check this out for more info.
Well, you should have two campaigns, one for testing and one for converters. Within those, you can dump relevent keywords into their own adgroups in the testing campaign and dump only converters in their own individual adgroups in the converters campaign. That way testing won't bugger up your performance on your proven keywords.
As many as you can handle But seriously, it's good to be very specific (Ie: return results similar to the EXACT search phrase) but don't create too many for you to manage and analyze results. At least thats my rule of thumb...