How much does About.com make from adsense?

Discussion in 'AdSense' started by qwestcommunications, Jan 4, 2007.

  1. #1
    We have read a lot about the big individual adsense players like Shoemoney, the guys with myspace, PlentyoffFish, and so on, but how much do you think a site like About.com making off adsense.

    Remarkably, About.com is ranked 87th in Alexa. I would imagine a site like that pretty much gets most of its traffic from search engines. I find the site a bit off putting because of the mountains and mountains of ads and adlinks, banners, etc. I think NYT bought the site a few years back.
     
    qwestcommunications, Jan 4, 2007 IP
  2. patataur

    patataur Peon

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    #2
    difficult to base an estimation on relevant data given the scarcity of data at hand... i have no idea :D
     
    patataur, Jan 4, 2007 IP
  3. matthewk

    matthewk Guest

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    #3
    I always wondered the same thing, im sure they are making tons, but they probably need the majority of it to pay their writers and freelancers. I try and avoid them as much as possible though, too many ads and not the greatest info.
     
    matthewk, Jan 4, 2007 IP
  4. darkbreed

    darkbreed Peon

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    #4
    They probably can afford butter on their bread from the ads alone ;)
     
    darkbreed, Jan 4, 2007 IP
  5. ablaye

    ablaye Well-Known Member

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    #5
    You can send an email to and ask him or her how much they make. That would be the quickest way to find out.
     
    ablaye, Jan 4, 2007 IP
  6. terryuk

    terryuk Notable Member

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    #6
    lol yeah :D i'm sure he'd love to give that info out :p

    i imagine its alot :)
     
    terryuk, Jan 4, 2007 IP
  7. qwestcommunications

    qwestcommunications Notable Member

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    #7
    How much of their traffic is return traffic. I really don't like their structure. For many of their articles, they have like 2 paragraphs interspersed with ads and then the article continues on to a 2nd, 3rd, 4th page. It can be really annoying, I think their main motive is to earn as much as they can from the ads.

    By the way, their revenue in the year 2005 or 2006 (I can't remember which) was $57 million alltogether. How mcuh of that was from adsense?
     
    qwestcommunications, Jan 4, 2007 IP
  8. terryuk

    terryuk Notable Member

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    #8
    I don't blame them really :D although can be annoying when they outrank you lol
     
    terryuk, Jan 4, 2007 IP
  9. login

    login Notable Member

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    #9
    Its shure ugly. Their main motive is to earn as much as they can from the ads.
    As 99% of DP users:D
     
    login, Jan 4, 2007 IP
  10. qwestcommunications

    qwestcommunications Notable Member

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    #10
    Not surprised they out rank other sites. They have litlrally hundreds of thousands of backlinks, well aged domain, links from high established sites. The qualitty of their articles varies from some excellent to some that are average.
     
    qwestcommunications, Jan 4, 2007 IP
  11. terryuk

    terryuk Notable Member

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    #11
    lol :D damn right.. business is business and money is money :)
     
    terryuk, Jan 4, 2007 IP
  12. qwestcommunications

    qwestcommunications Notable Member

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    #12
    Craiglist is ugly but you cannot accuse them of being greedy.
     
    qwestcommunications, Jan 4, 2007 IP
  13. qwestcommunications

    qwestcommunications Notable Member

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    #13
    You are quite right. Very little, if any of that $57 million of their revenue in 2005 or 2006 was actually profit. They have very high maintenance costs.
     
    qwestcommunications, Jan 4, 2007 IP
  14. Megafu

    Megafu Peon

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    #14
    hummm ... well here is my guess:

    5'000'000 users/day
    3 PV/user

    15 M PViews

    CTR = 3% or 5%
    CPC = 0.03 or 0.05

    3% 0,03 -> 13500$ / Day
    3% 0,05 -> 22500$ / Day

    5% 0,03 -> 22500$ / Day
    5% 0,05 -> 37500$ / day

    :)

    They do well. But hey .. dont start insulting me please ... just what i guess... :)
     
    Megafu, Jan 4, 2007 IP
  15. qwestcommunications

    qwestcommunications Notable Member

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    #15
    The cpc might be on the low side. Even arcade sites earn 3 cents.
     
    qwestcommunications, Jan 4, 2007 IP
  16. Burta

    Burta Well-Known Member

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    #16
    Plus being a premium publisher I'm sure Google is looking after them in all aspects of the earnings and I would be shocked if their CPC was less than $0.1 per click. I know if I had a client earning a good $XX,XXX daily income of which I'd be earning a good chunk of I'd definitely be bending over backwards for them.

    When it comes to things like this it is really hard to guesstimate, but I'd say they are definitely earning $XX,XXX/day maybe even $XXX,XXX - but trying to make an estimate of their earnings after that would just be based purely on guesses.
     
    Burta, Jan 4, 2007 IP
  17. bluearrow

    bluearrow Well-Known Member

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    #17
    It must be around low $xx,xxx/day at least with all the traffic it receive. Also Google is lot nicer and bend their rule little for them if necessary than for rest of the us. Who would kicked out a premium publisher like that just for little rule breaking.
     
    bluearrow, Jan 4, 2007 IP
  18. Pietercornelis

    Pietercornelis Guest

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    #18
    However, I think you're estimating their CTR as rather high. In my opinion, most users of About.com are by now used to the ads, and I think their CTR should be no higher then 1 or 2 %.
     
    Pietercornelis, Jan 4, 2007 IP
  19. Burta

    Burta Well-Known Member

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    #19
    But about.com would get tons of traffic from search engines as well - I know everytime I end up there it is via a search engine result.
     
    Burta, Jan 4, 2007 IP
  20. sz2006

    sz2006 Guest

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    #20
    I guess Google has a deal with about.com, and gives them a ad income guarantee.
     
    sz2006, Jan 4, 2007 IP