Shopping Cart Abandonment Rates - What are yours?

I'm currious to see what those of you who sell actual products have for your shopping cart abandonment rates. We use Google Analytics and show conversion tracking for people who reach the shopping cart, people who reach our checkout screen, and people who make it to the thank you page after placing their order. Here are my stats for the last month:

Made it to the shopping cart: 3,235
Made it to the checkout page where they enter their personal information: 1,228
Made it to the thank you page after placing their order: 736

The above means that 38% of the people who add something to their shopping cart proceeded to checkout from our site. And 62% of the people who attempted to checkout completed their purchase. Likewise, 62% of the people who added something to their cart left it without attempting to checkout and 38% of the people left our site after getting to the page where they enter their information.

How does your site compare? Do you get better or worse conversions then we do? Have you made any changes you've found that signifcantly affect your conversions?

 

pretty nice stats you got

 

What sort of products are you selling if you dont mind me asking? Surely that affects the rates.

 

We sell products in the nutrition industry (vitamins... proteins... stuff of that sort).

I know different selling products will effect the rates to some extent... but I'm interested in seeing what others are getting as their stats.

From my research on the net it appears most sites get a shopping cart abandonment rate of 60%. We're at 62% which is pretty much dead on with the industry standard.

 

Thanks for the stat. I am launching my first store within the next couple weeks so I will keep that figure in mind.

 

Thanks