Hi, this is my first thread!! Just bouncing a few ideas around and getting peoples opinions on Adwords quality score. I am thinking that Google takes a look at the URL that the ad is pointing to and has a look in its index to check the page. If the key words are unrelated or to generic to compare with the title tags, body ETC and other factors then will proceed to give a poor rating and make you bump your min bid to £2.50 anyone else have any ideas either supporting this or blowing this idea up? Cheers.
Those items are partial to adwords quality score. landing page content is extremely import in determining the landings pages relevancy to the keyword. other metrics are only known by google. however, a/b testing of various landing pages is your best bet to get the best bang for your adwords buck.
What if your page has not been cached by Google? how is quality judged then? does Google think that if the page is not indexed then must not be a worthy site and gets the huge poor quality markup?
Google usually won't cache a page if its only "link" is an adwords ad - these don't count as true links. If you are advertising your site with adwords, check your logs. You'll see that a google bot has visited your site, prompted by your adwords ad. It's this bot that takes the data back to google for quality scoring (but not for caching).
It doesn't matter if you're listed in the organic search. However, now you do need a landing SITE more then a landing page, so I'm sure if you're indexed by them it couldn't hurt. (It would mean you have more then a one page wonder which is a good thing in their eyes).
Hi beejeebers, i know it doesn't matter if your listed in the organic search. I was thinking how could Google determine the quality? it would make sense for them to check their database on your site to gauge quality rather than sending a separate "adwords" type bot to your site to judge quality as explorer said earlier about a bot taking data back to google for quality scoring but not to index the page.
Google's bots are "multi-tasking". The bot that identifies itself as "googlebot" will carry back data for both SERPS scoring and Adwords landing page scoring. If the only link to your site is via an adwords ad, the data will only be used for quality scoring. If you have organic links to your site but no adwords campaign, the data will be used only for SERPS scoring. If you have organic links AND an adwards campaign, googlebot data will be used for scoring SERPS AND landing page quality score.
So Google checks inbound links before it caches a page,to see if it has a link from adwords, if it does then it gives it a quality score. That would make sense, however, if the page has never been indexed then it cant give it a score as google bot cant follow a link from adwords itself as the pages are never cached.
They send a seperate AdWords bot. Organic info & paid search are not at this time at all related or in any way tied together. I build new landing pages on new domains every week that get great quality scores. If organic was in any way shape or form part of the QS calculation that would not be possible. See: creating high quality landing pages for more info.
Hi GFC, I have a few sites - some of which have no inbound links - they are purely marketed through adwords. Checking the logs for these sites, only Googlebot has visited. There is no trace of AdsBot-Google. The only ID left by a bot is Googlebot. On sites where I only have non-Adwords traffic, it's also Googlebot that I see in my logs. Either Googlebot is multi-tasking or AdsBot-Google is identifying itself in my logs as Googlebot.
Well, I was about to say that they haven't been cached. To be on the safe side, I decided to check. In fact, nearly all of them have been cached. Cache dates are recent. So I'm afraid to say that some of what I've said above is wrong. Googlebot is visiting sites linked to only by Adwords ads and caching them. (Unless in the last month or so, the sites have picked up natural inbound links - but this seems unlikely. I can't find any natural links.) Having said that, I have at least one site that is not cached by Google and this site gets extremely good traffic from Adwords Search and Content at a low price.
The longest has been up for 12 months (but this gets organic search traffic too. The vast majority of its traffic is from adwords.) - others from several weeks to several months.