Does anyone have an understanding of how Google rate the Landing Page Experience? I have a website, with two pages for two similar products. They use the same website template, have a similar amount of information and text. Yet one is rated higher than the other, and I can't seem to work out why. Search Keyword: Corflute Signs Product Title: Corflute Signs URL: https://www.ink.com.au/product/corflute-signs/ Landing Page Experience: Above Average Search Keyword: Corflute Bollard Signs Product Title: Corflute Bollard Signs URL: https://www.ink.com.au/product/corflute-bollard-signs/ Landing Page Experience: Average Can anyone see a reason why my Landing Page Experience would only be Average for the second page?
I don't think anyone would be able to tell you Google's exact metrics for scoring this. In my personal experience, it seems to be heavily tied to having helpful on-page content as well as a highly functional landing page (think sitespeed, no pop-ups, etc).
I had a similar case before, and the difference usually comes down to relevance rather than the template or amount of content. Google seems to care a lot about how closely the landing page matches the exact search intent. For "Corflute Signs", the keyword, headings, title and page content probably align perfectly. For "Corflute Bollard Signs", Google may see weaker signals if the page looks more like a variation of the main product rather than a dedicated page. I would check if the exact keyword is used naturally in the H1, title, first paragraph and headings. Also compare the unique content between the two pages — does the bollard signs page explain specific use cases, benefits, examples, sizes, etc.? Small differences like internal links, page speed, user behavior and content depth can also affect the score. Sometimes a page looks almost identical to us, but Google sees one as a better answer for the search query.