Google has recently made several adjustments to its search algorithm, particularly in how it evaluates quality content and user experience. As a content creator, I've found it increasingly difficult to achieve good rankings for articles that relied solely on keyword stuffing. I'd like to discuss: What are the most noticeable changes you've noticed as a result of Google's algorithm updates? To adapt to these changes, what adjustments have you made to your content creation (such as topic selection, writing style, and keyword placement)? Are there any practical tools or methods you can share for optimizing for Google's algorithm?
AI overviews (displayed at the top) are stealing clicks. Also, AI can detect thin, spammy content instantly. I noticed that health, financial, legal, real estate and many other industries, where authority is super important, were hit the hardest. What's the solution... I guess, make your content for AI overviews showing some expertise and authority in them. No thin content period. But then again, it's going to feel like cheating since you'll simply be trying to outsmart AI.
I’ve noticed that keyword stuffing doesn’t work anymore — Google rewards content that’s helpful and user-focused. I shifted to writing around user intent, adding more depth and structure. Tools like Google Search Console and SEMrush help me track what’s really resonating. Quality and relevance seem to matter more than volume now.
The word has an unpleasant sound to me. Their bot is overly aggressive, forcing me to block it. Are they developing their own AI, which might explain the excessive site crawling? Possibly.
I’ve noticed the same thing — the old SEO tricks don’t work anymore. Keyword stuffing, long filler paragraphs, or copying what others wrote just gets buried. What’s working for me now is keeping things simple: write something useful, something that actually answers what people are searching for, and keep it natural. I also started updating my older posts more often — even small edits seem to help. I use AI tools, but only to help me plan or outline ideas. The real writing still needs a human voice — otherwise it sounds robotic and Google can tell. I wrote a short piece about this on my site if anyone’s curious: Online Future
Google is moving from “keyword matching” toward “intent + experience matching.” That means: The content that wins is the one that feels humanly written, helpful, and authentic — even if it’s supported by AI tools.