Which social networks are actually driving traffic in 2025?

Social media is getting more competitive than ever in 2025. Some people swear by YouTube Shorts, others say Pinterest is making a comeback, and a few are still pulling tons of traffic from Facebook groups.
Which platforms are driving the most traffic for you right now?

 

For me, YouTube Shorts has been driving the most traffic lately; it’s remarkable how quickly content can gain traction there. TikTok still works too, but I’ve noticed Instagram engagement dropping. Curious if anyone else is seeing Pinterest picking back up?

 

Facebook remains the top social referrer globally, commanding around 24–25% of all social media–driven website visits in 2025.
Instagram followers contribute roughly 18%, while TikTok is quickly gaining ground, at about 15–16%, leading in engagement and growth.

 

Yeah, I’ve seen a lot of talk about Pinterest making a comeback and gaining momentum again

 

YouTube, Facebook, and Instagram

 

Facebook groups number in the hundreds of thousands, possibly millions. Leverage them to drive traffic.