Paid advertising for niche site product review business model

Normally I only utilised organic traffic, and used this business model for the last few years.

However I’m keen to learn more. I’ve seen a lot of chatter about paid advertising as another viable method, but it seems to be connected to sites that offer a service or landing pages that offer 1 product (from click and etc)

How would it apply for the traditional product review niche sites, like a beauty blog that has info, reviews and tips etc for example

I’m struggling to grasp how you can use it and know at the same time that X amount of ad spend is brining in Y amount of profit, given the nature of my business model.

 

Paid advertising can significantly increase traffic to your beauty blog, helping you reach a new audience and enhance the visibility of your content. To calculate profit, track your ad spending and the revenue generated from increased activity on your site (such as sales, affiliate programs, or subscriptions). This will help you determine if advertising is profitable for your business model.

 

Thank you for your input.

 

@NelsonRita
Paid advertising will bring you traffic and warm leads which helps with easier and faster conversions.

Due to the nature of your website I recommend you start with native ads since they look less like ads and have that editorial feel.

My cup of tea are ad networks so naturaly I'll recomend you buy your ad traffic this way. Usually these networks have many ad formats and very specific targeting to help you reach the right audience.

The most popular native ad networks are MGID or Taboola but I personally recommend Mondiad since I've been using it for the past years and have great results.
Do more research and see what you like best. Each experience is unique.

 

Thank you, I also value the paid advertising model.

 

Be careful with Taboola. I see a lot of complaints about ads appearing on Linkvertise and pirate sites. You can find more information about this on Google. If this is all true, it's better to stay away from this platform.

 

Test small ad campaigns on Facebook, Google, or Pinterest, and if it shows good results focus on scaling and optimizing ad spend for high returns. Use Google Analytics to track conversions.

 

I've also heard that it is not safe enough for business.