Is it only Google?

I'm considering starting a comprehensive marketing service, and I've heard that Google is the only way to drive traffic to the website/service. Is that true, or are there any other alternatives?

 

There are so many ways to drive traffic. Sure, organic traffic is the best, but you can try content marketing, video marketing, social media marketing, paid advertising, etc..

 

The answer depends on your service, and on your abilities. Sometimes, it is even possible not to drive the traffic to your site, but to sell the surplus traffic, which arrives to your site by itself. If you will write more about you and your service, then the answers will be more useful for you.

 

There are four major categories of digital marketing services. You should decide on which you plan to offer. Google is just one vector in these categories. However, for the volume of search that it delivers, it is the highest traffic source. Here are the categories

1. Affiliate marketing: You can help companies recruit affiliates, build or join networks - expand their sales force without hiring staff
2. Email Marketing: This is huge. It is by far the largest and most complex. You can help businesses build and manage newsletters, you can sell or host email software and services, can offer anti-SPAM protection services, and drip email services, can build your own newsletter and sell ads, etc.
3. Organic Traffic: This includes search engines, networks, forums, directories, and blogs, You can offer ad placement, SEO services, ad copies, content marketing, content writing, ad copy services, SEO software, etc.
4. Social media: This is mostly for brand awareness and sharing. Services may include ad campaigns, reel creation, profile creation, management, etc.

Once you decide on where you wish to work, you can design your service portal and start selling your services.

 

When it comes to it yes google has most of the market.

 

Thanks for your replies! It's really helpful

 

Perhaps it would be wise to prepare for AI search. It might be an option to continue to rely on Google to facilitate the way, with Google being the fundamental pioneer of today's AI technology, including ChatGPT, but AI simply changes the search landscape with Microsoft's Bing, Anthropic's Claude and ChatGPT being an example. Popular search engine Perplexity.AI uses both Claude and GPT-4 and continues to evolve and explore new AI search technology, with a release of its own internet connected search model and API a few months ago, that enables other online services to provide advanced AI internet search.

A user in a topic on AI search mentioned that he never once visited Google anymore and has solely used Google Bard AI for search. That's a significant change. It would make sense to discover ways to secure traffic from AI search.