Faced a problem. It is very difficult to sell traffic to the same dealers and you need a whole department to work with them, for which there is no money. It’s very cheap to dump filling out forms to intermediaries (I only found Edmunds with $3 for one lead on a used car, which is almost the same as CAC). Auto financing and insurance are ultimately sold by the dealers themselves, and it makes more sense, conversion is low on the site. Google Ads does not cover CAC. What else can be sold to these users?
There are several websites and platforms where you can sell traffic from an auto marketplace in the USA. Some of them are: eBay Motors: eBay Motors is a platform that allows individuals and dealers to buy and sell vehicles, as well as parts and accessories. You can list your auto marketplace traffic for sale on eBay Motors and reach a large audience of potential buyers. Craigslist: Craigslist is a popular online classifieds platform that allows users to buy and sell a variety of goods and services, including vehicles. You can use Craigslist to list your auto marketplace traffic for sale and reach local buyers in your area. Facebook Marketplace: Facebook Marketplace is a platform that allows users to buy and sell items, including vehicles, with people in their local communities. You can use Facebook Marketplace to list your auto marketplace traffic for sale and reach a large and diverse audience. AutoTrader: AutoTrader is an online platform that specializes in buying and selling vehicles. You can use AutoTrader to list your auto marketplace traffic for sale and reach a large audience of potential buyers who are specifically interested in purchasing vehicles. These are just a few examples of websites and platforms where you can sell traffic from an auto marketplace in the USA. There may be other websites and platforms that are specific to your local area or niche that could be worth exploring as well.
Are you sure, that these web sites will permit their direct competitor to use them for the advertising?
It is unlikely that direct competitors of eBay Motors, Craigslist, Facebook Marketplace, and Autotrader would be permitted to advertise on these platforms. Each platform has its own advertising policies and guidelines that may exclude competing businesses from advertising on their site. Additionally, these platforms may have exclusive partnerships with certain advertisers or limit the number of ads displayed in order to maintain the user experience. It's best to review the specific advertising policies of each platform for more information.
You apparently did not understand me. I want to sell traffic to these sites. Don't buy from them. Maybe there are other sites related to this? =)
I understand you, but the person, which have responded earlier, has advised something else. I doubt, that his advice is useful, because, most probably, your direct competitors will not permit you to list your traffic for sale on their sites. And about your desire to sell the traffic to your competitors. I doubt, that your competitors will buy the raw traffic from you. May be, they have the affiliate programs, on their own sites, or somewhere on the external networks. But, most probably, it will be not profitable for you to dump your traffic into their affiliate programs.
Thanks. Ebay has an affiliate program and they pay $100 per car sold which is a pretty good price. There is also an affiliate program from Edmunds, where the price is terrible, they pay only $3 per lead. I didn’t find any more, many auto marketplaces have affiliate programs, but they are individual and depend on the site from which you merge. I’m trying to get a price per lead from one, but so far without a result. But I don’t have this site yet, we are creating it, and I need to know in advance where I can sell traffic at the first stage.
I would recommend that you approach hilltopads, or other CPC ad platforms and you would not have to worry about conversions. You can also check out carsguru.com and ask for a special deal. Since they sell all types of autos, you could maybe find a good offer here.