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SEO Influence of adding the name of the Site after the Title?

Discussion in 'Search Engine Optimization' started by Selena-Quintanilla, Dec 8, 2022.

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  1. #1
    Hello SEO friends,

    what is the SEO impact of adding a separator and then the name of the site to the title of all existing pages of a website ?
    (in the <head> part for the <title> line)

    For Example:
    Title - Site Name (In 2 words)
    Living Room Table - Interior Decoration

    I imagine that adding a separator and 2 keywords (the name of the site) it dilutes the strength of the "Title" / "Salon Table" in the SERP but in the case of an SEO strategy where "Site Name" are the main keywords that we target in priority it can be a good idea?

    Small Bonus Question:
    "-" or "|" apart from the visual aspect is there a difference in terms of SEO or Marketing?

    Thank you so much for your help!
     
    Selena-Quintanilla, Dec 8, 2022 IP
  2. Selena-Quintanilla

    Selena-Quintanilla Greenhorn

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    #2
    I reply myself with a variant question,)
    In the case of a site that would have a seasonality is what we can then consider adding at the end of the original title 2 keywords "winter/summer decoration"?
    Title - Season Tags
    Ex :
    Living room table - Winter decoration
     
    Selena-Quintanilla, Dec 12, 2022 IP
  3. seomanualsubmission

    seomanualsubmission Well-Known Member

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    #3
    First of all capitalize first character of each word in title.
    If your products details containing winter / summer decoration keywords then yes, you can add these words in title without any issue. In short if you are adding any keywords in title then keep in mind that keywords should be in body contents also.
     
    seomanualsubmission, Dec 12, 2022 IP
    MargoFarrel likes this.
  4. kjh-08

    kjh-08 Well-Known Member

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    #4
    Adding the name of the site at the end of the title is for Branding purposes. I add it to every article that I publish on my site. This doesn't work well if the name of your site is long or not Brandable. Ex. BestVacuumCleanerReviews . com, this name isn't very brandable and it's too many characters to include in the title.

    For SEO advantage in Titles, you want to place the target/most important keyword at the beginning of the title, followed by modifiers/other supporting context.
    Tip: Titles that include "separators" get a higher CTR than those without them (quality of title message being equal).
     
    kjh-08, Dec 12, 2022 IP
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  5. kjh-08

    kjh-08 Well-Known Member

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    #5
    I wouldn't have "winter/summer" in the same article as they're two different/individual entities. If you do update Titles make sure the URL doesn't accidentally get changed.
     
    kjh-08, Dec 12, 2022 IP
    Oso Optimized likes this.
  6. Breslinnet

    Breslinnet Well-Known Member

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    #6
    Can certainly be an enhancement in regards to what are often considered lesser search engines( not Google) as they seem to have weaker algorithm listing requirements. Google will often penalize as redundant depending on similarity of terms before and after said separator. The other side of that is that other SE will go for it big time especially when running a EMD strategy….easy to take desired keyword even from established sites and WHY NOT?? Top spot in daily keyword search pool of 900 million vs a Google 3rd page w/billions…
     
    Breslinnet, Dec 14, 2022 IP
  7. BarrettRaymond

    BarrettRaymond Greenhorn

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    #7
    Thanks for your replies, guys. Actually, I'd rather let the specialists do their job instead of trying to do the SEO myself. SEO takes a lot of time to study because Google algorithms become more tricky every time, so I'd rather try finding one of the best local seo service providers. It's better to delegate, you know.
     
    BarrettRaymond, Dec 18, 2022 IP
  8. kjh-08

    kjh-08 Well-Known Member

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    #8
    While some aspects of SEO can be outsourced, it's best if you can learn the basic on-page elements as these need to be done in real-time as a post gets published. There are two ranking events. The first is your initial ranking position and you want to rank as high as possible for this. With correct on-page elements you won't have to climb as many SERP's if you get a good initial ranking. Backlinks and technical aspects are an example of easily outsourced tasks.
     
    kjh-08, Dec 19, 2022 IP
  9. norfa

    norfa Greenhorn

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    #9
    yes its a good approach. basically we use this structure for the title: primary keyword, secondary keyword - and then brand name.
     
    norfa, Dec 20, 2022 IP
  10. sepoint

    sepoint Greenhorn

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    #10
    Quality titles have always mattered
     
    sepoint, Jan 8, 2023 IP
  11. Afrasiab

    Afrasiab Well-Known Member

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    #11
    Yeah, I think it helps a lot, but one should keep the title length according to the healthy primary and secondary keywords + domain. As per my understanding, people have been using it for branding purposes but the point is now the majority of traffic is mobile traffic.

    e.g: Keyword A, Keyword B - www abc dot com
     
    Afrasiab, Jan 13, 2023 IP
  12. kjh-08

    kjh-08 Well-Known Member

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    #12
    You do not add "www" or "dot com" in the title, only "abc". This is why it needs to be a brandable name or it defeats the purpose and looks spammy.
     
    kjh-08, Feb 9, 2023 IP