Hi!! I am new to search engine optimization learning. I want to know how can I improve my keyword research strategy and which free tool I use for it?
You can follow tips form backlinko, moz,ahrefs etc. Google keyword planner tool is free for keyward research.
Use different tools and combine them while you are doing your research, some good tools are Ahrefs, SEMRush, or Google Keyword Planner which is free. Try to analyze keywords in more detail, focus on the monthly search level that they have, level of competitiveness, how hard it is to rank for them, how often they have been used in the last couple of months, look at the trends and tendencies that they have if they are popular all the time or only in some specific season, and so on.
When you go for keyword research, first you need to do an analysis of your website's content and need to understand what about your website is..? Then 1) Also, you need to do one thing: competitor analysis, and find out some keywords from that. 2) You need to use the Keywords Planner tool where you will be able to find more keywords for your website. 3) Always choose keywords with low competition that are relevant to our content. 4) Then do a discussion with the client about what keywords they want to promote. 5) Once your keywords are finalized, use them in content, meta tags, headers, Alt+Image tags, and so on. Above this activity, you will be able to do good keyword research as well as help promote your website through search engines.
That depends what you want. You want just traffic? Nice page and send in facebooks traffic. You look for sales you need a smart UX designed site catering for just your client profile. Forget about tools. look at trends.google.com
I prefer and recommend always Google keyword planner because its free and suggest always best than other tools ...... Main point is other tools suggest keywords for Google .... so why not google tool for keyword to rank in google.